For creative people, inspiration can really come from anywhere.
Karimah, director of Animatic Studios, told us that their newest and first intellectual property (Cubic Cats) was inspired by the bizarre behaviors of their own cats.
Cubic Cats was originally an idea for MDEC's IPEC (Intellectual Property Creator & # 39; s Challenge) in 2017.
After winning one of the animation series' categories, the team launched social media accounts on Facebook and Instagram to boost the brand.
They started publishing a weekly comic series and short animation clips highlighting the friendship between 4 cats named Bubu, Atati, Chey Chey and Juju and their owner Kak Ti.
What the series looks like / Image Credit: Animatic Studios
These have all been well received by their followers and even caught the attention of big companies like Jaya Shopping Center, Hai Meow Magazine, Royal Canin and Powercat for the collaboration.
Now Animatic Studios are turning Cubic Cats into a full animated series of 50 short 3-minute episodes for television.
Cats behind the creativity
If you've ever owned or only lived with a cat, you know how expressive these furry little creatures can be.
They all have such different personalities and make it known.
They can call out their names for hours and be ignored, and sometimes they stare into space for a while in nothing special, which can be creepy when it happens at night and you are alone with them.
There's never a dull moment when a cat is around, and these are the experiences Cubic Cats draws inspiration from.
"We are big cat lovers, both my brother and I have 5 cats," Karimah shared, adding that they usually brought 3 of them to the office and that their team members also have cats of their own.
The Muses Work Hard in the Studio / Image Credit: Animatic Studios
"All of the content we've created is based on our experience with cats. We create stories from cats' behavior and add a little twist to make the stories unexpected."
She shared an example of her recent animation. In it, Bubu accidentally pulled a computer plug while it was running. This was taken from an actual event about a month ago.
“We were busy meeting deadlines to make sure everything was on the right track, and then let's go! All computer screens went black, ”Karimah recalled.
“We lost all of our jobs and when we looked under the table, the cats just meowed. We sincerely hope that the meows meant "Sorry" as we had to start everything from scratch. Still everything went well, but it was definitely a heart attack for us. "
The cats are very helpful when spending the day in the studio / Photo credit: Animatic Studios
By keeping the episodes short and the storylines simple and fun, Animatic Studios aims to attract the attention of children ages 7 and up.
Be creative in Malaysia
The total budget for the Cubic Cats animated series is RM3 million, and the team intends to launch it by the end of 2021.
The actual animators work hard on a scene / Photo credit: Animatic Studios
Assuming the underrated creative industry in Malaysia is struggling to make money (aside from a few titles making them global), I actually wanted to know if it was a profitable business.
Karimah replied positively.
We could see that the demands in the creative business in Malaysia increase from year to year. The creative business is a promising industry and it is limitless. It could range from designing clothes to creating games.
Karimah Rahman, co-founder and CEO of Animatic Studios
However, there are still difficulties to overcome before it can fully thrive. At the beginning the settings have to change.
People assume that creative work is often easy, but there are innumerable stages that take time and capital.
"Unfortunately, most customers don't get this part. They would go for a cheaper price that limits creativity as the developers can't produce high quality videos on a budget," said Karimah.
“To overcome this, we believe the industry needs to start having pricing guidelines. That way, customers know what to expect from the output and the developers' creativity is limitless. "
Opportunities beyond the TV screen
One of the growth opportunities Karimah sees in the industry lies in the fact that animation is no longer just made for television.
They can also be found on various social media platforms such as Facebook, Instagram, and Tik Tok.
"Not only that, but we've seen animation rise as a marketing tool that uses animation as a unique selling point," she said.
“For Cubic Cats, most of our sponsors turned to us about the animation, even though we don't have a TV platform yet. So there is no doubt that this industry is a growing market with endless possibilities. "
The Animatic Studios team / Photo credit: Animatic Studios
While Animatic Studios typically provides motion graphics, visual effects, branding, and 2D and 3D animation services, Karimah confidently announced that Cubic Cats won't be their only IP.
Hoping to follow in the footsteps of successful IP developers like Upin & Ipin, Chuck Chicken, BoBoiBoy, Didi & Friends and Ejen Ali, the Animatic Studios would also like to grow Cubic Cats locally and internationally.
- You can find out more about Cubic Cats here.
- More articles on animation can be found here.
Selected image source: Animatic Studios