Addapptation, a startup looking to build a practical design layer on Salesforce and other business tools, today announced a $ 1.3 million investment.
2048 ventures led the round with the participation of East Coast Angles, The Millworks II Fund and other angel investors from New Hampshire, where the company is located
Co-founder Sumner Vanderhoof says the goal of the startup is to build a user experience platform for business tools like Salesforce . “Our goal is to develop simple and user-friendly Salesforce.com solutions based on the addapptation UX platform.
“Ultimately, we really help change the way companies work, make their employees more efficient, make their work easier and more consistent so that they have a greater impact on the companies they work for.” Vanderhoof told theinformationsuperhighway.
He says they do this by looking at the company's workflow and the problem the customer is trying to solve – for example, a problem with converting stores during the sales cycle. They then help create tools and an interface to make it easier to find this information, with the aim of reusing the solutions they create for other customers.
He says the platform is template driven and designed to move quickly from idea to solution. Creating and implementing a typical solution takes no longer than two weeks. Once a customer uses AddApptation, employees can sign in to the AddApptation platform or it can be a level built into Salesforce that provides a better managed experience.
The company has created around 40 plug-ins for the platform, including a heat map that indicates where sales are likely to find the best ways to do business. The solutions they create work online or on mobile devices as needed.
According to Vanderhoof, the company has a good relationship with Salesforce and does not compete directly with the company. “Her main focus is on providing tools for a wide audience. We're expanding the platform beyond what it can do, ”he said.
The two founders, Vanderhoof and his wife Carla, took three years to build the platform before using today's funds. The company has 15 employees at its headquarters in Exeter, NH, and has 20 customers, including Comcast and Ingram Micro.