Amazon's Prime Video iOS and Apple TV apps now allow customers to make in-app purchases, including renting and buying movies and TV shows. The change represents a major change in Amazon’s approach to the app store, which includes a 30 percent cut in all in-app purchases. Before the change, Amazon did not allow you to rent or buy content in the Prime Video app, but redirected users to a web browser to avoid the App Store fee.
When users log in to the Prime Video app, they should see the message "Browse, rent, or buy new release movies, popular TV shows, and more – now in the app". (Many thanks to George Watson for reporting this change.)
Screenshots from Nick Statt / The Verge
Prices don't seem to have been raised to account for the 30 percent fee, as some platform owners like Spotify have done in the past. It's not clear if Amazon has made a deal with Apple or if it actually decides to pay the full cut. The change in policy extends not only to purchases on the iPhone and iPad, but also to Apple TV, The Verge can confirm.
Amazon did not immediately respond to a request for comment.
In the new Prime Video app, which does not require an update, there is now a full "Store" tab below. It contains lists of popular and new films that can be bought or rented, including many of the recently released films such as Invisible Man and Sonic the Hedgehog, which hit theaters in February and March, but no longer due to the COVID 19 pandemic could walk.
The change was intended to eliminate long-term headaches when buying and renting movies and shows through the Amazon app and Apple TV.