Last year Google launched the Currents beta, which was essentially renaming Google+ for G Suite users since Google+ for consumers met their manufacturer in April 2019. While Google+ should be a universal social network, the idea behind currents is more similar to Microsoft with Yammer or Facebook with Workplace. It is intended to provide employees with a forum for internal discussions and announcements.
To complicate matters, Google maintained Google+ after Currents started. However, an email to G Suite administrators announced that Google+ for G Suite would close its doors on July 6th. After that, there is no option to deactivate currents or return to Google+.
Google has now put the last nail in the coffin of Google +. The Google+ mobile apps are automatically updated to currencies. All existing links to Google+ will be forwarded to Currents.
In the future, Google+ will only live as a blurry memory filled with groups of friends who were all forced to use their real names (at least in the beginning), +1 buttons everywhere, sparks and the promise of fun games. Waves and more.
Currents is all business – and although I don't know of many companies that use it, it seems to be a solid option for companies that would otherwise use Yammer / Teams Combination in the Microsoft ecosystem. Now we can start the countdown before Google starts another social network.
If you'd like to take a walk through the past, check out our Google+ history below:
