Apple is expanding its relationship with media mogul Oprah Winfrey. The company announced today plans for a new series, "The Oprah Conversation", which will include timely discussions between Oprah and "newsmakers, thought leaders and masters of their field" on a range of topics. The first episodes will focus on discussions around the race, given recent events such as the BLM protests.
The series, which was filmed remotely during the pandemic, begins on July 30 at 4:00 p.m. PST with an episode entitled "How To Be An Anti-Racist" in which Oprah and best-selling author Professor Ibram X. Kendi speak to book readers on a trip to learn how to become anti-racist. This episode is followed on August 1 by a two-part interview with the athlete, commentator, activist and creator and moderator of "Inconvenient conversations with a black man", Emmanuel Acho.
Later in the series, Oprah will also talk to the founder and best-selling author of the Equal Justice Initiative, Bryan Stevenson.
The format of the show means that Oprah speaks to guests, but also the engagement of the audience, like questions from the audience.
This is the third series Oprah is now making for Apple after launching Oprah Talks COVID-19 in late March and Oprah's Book Club last year as part of its multi-year agreement with the company. Another show that was produced in collaboration with Prince Harry and focuses on mental health has not yet arrived. Oprah also participated in Apple's documentary series "Visible: Out on Television".
Unfortunately for Apple, Oprah's multi-year contract overlaps with a pandemic that has discontinued TV production and led to the launch of this "remote film" style series.
For example, Oprah's COVID series was quickly assembled in response to the health crisis and used lower production values. It was a first of its kind on Apple TV +. Before its arrival, Apple TV + content was largely produced and offered in 4K. However, these first experiments in remote TV production enabled further shows like this new series.
While subscription to many Apple TV + content is required, "The Oprah Conversation" will be released exclusively on the service on Thursday, July 30, free of charge, Apple said. After the first free episode, the rest of the series will need an Apple TV + subscription for $ 4.99 a month to view. The Apple TV + service is available for all devices, including Apple's own, as well as select Smart TVs, Amazon Fire TV and Roku.