According to reports from Counterpoint Research and Omdia, Apple produced the world's two best-selling phone models last year, the iPhone XR and the iPhone 11. The second place of the iPhone 11 was particularly impressive, as the phone was only in 2019 for a little over three months Trade was. However, there were large regional differences, with a Samsung phone winning Europe and an Oppo taking the top spot in China.
The inequality between the top sellers in North America and Europe is particularly striking. In the former, Apple completely dominated. Each of the five best-selling phones in the region was an iPhone, ranging from the affordable iPhone 8 to the premium flagship iPhone 11 Pro Max. This is not a big surprise since Apple has around 50 percent of the U.S. market share. In Europe, however, Samsung's mid-range A-series took the lead. The best-selling phone in Europe was the Galaxy A50, and cell phones in the series made up three of the five best-selling phones (Apple made the other two).
Apple's cell phones dominated the top 5 in North America, while Samsung occupied three of the top places in Europe.
Image: counterpoint research
The top ten worldwide were similarly filled with Samsung and Apple phones, although it's interesting to see that none of Samsung's flagship phones made the cut. However, Omdia and Counterpoint Research differ slightly in the exact models that were the bestsellers. Omdia reports that Apple had five models in the top ten, Samsung four and Xiaomi's Redmi Note 7 one. According to Counterpoint Research, six of the ten best telephones were iPhones, three were mid-range cellphones from Samsung and the last handset was the A5 from Oppo, which, according to its own information, also took first place in China.
Omdia reports that the world's top 10 were filled with Apple and Samsung devices.
Counterpoints Research paints a darker picture for Huawei, which it claims has failed to bring a single handset to the top ten in the world. The closest was the Huawei P30, which was the fifth best phone in China after Oppo and Vivo phones.
That doesn't mean that Huawei did poorly overall. All analysts agree that the Chinese manufacturer was the second best smartphone manufacturer in the world in 2019 after Samsung and for the first time before Apple, as its deliveries increased between 2018 and 2019.