With Singapore entering Phase 1 of the breaker opening soon, most retail stores will remain closed and dining in restaurants is not yet allowed.
Singapore's largest retail rental company, CapitaLand, plans to launch its own e-commerce and online food ordering platforms to increase business revenue.
As of June 1, 2020, customers can access both platforms via the CapitaLand CapitaStar app and the mall websites.
E-commerce website eCapitaMall
The digital mall eCapitaMall offers products from retailers, most of whom work in CapitaLand's shopping centers. Buyers can shop online and choose home delivery.
You can order groceries for delivery and take away separately on the Capita3Eats ordering platform (pronounced "Capita delicacies").
The two new platforms will also be part of CapitaLand's online-to-offline strategy, which goes beyond the current Covid 19 measures.
In the future, eCapitaMall will offer the option to pick up purchases in the store, while Capita3Eats will give customers the option to dine in advance.
Ordering platform for food Capita3Eats
Chris Chong, general manager for retail at CapitaLand Singapore, said: "The circuit breaker has highlighted the importance of an omnichannel 24/7 strategy for retailers in Singapore."
"As the operator of Singapore's largest mall network, we want to help our retailers reach more consumers and online business opportunities by leveraging CapitaLand's strong brand awareness and digital capabilities that we have built up over the years."
Retailers on both platforms can address CapitaStar audiences with more than 1 million members in Singapore.
CapitaStar members receive reward points for every transaction. From the 3rd quarter of 2020 you can also pay online with eCapitaVouchers.
CapitaLand will launch promotions to launch the two new platforms:
The first 5,000 buyers of eCapitaMall receive a 20 percent discount on their purchases (maximum S $ 20).
In June, Capita3Eats customers receive five STAR $ award points for all take-away orders and can deliver free of charge for orders of S $ 50 or more.
Until July 31, American Express CapitaCard members will also receive up to 10 STAR $ reward points for every S $ 1 they spend on eCapitaMall (up to a maximum of S $ 300 for purchases).
Selected image source: CapitaLand