Clinique has become a trademark for premium skin care and makeup offerings. Now their newest foundation, the Even Better Clinical Serum Foundation's Broad Spectrum SPF 25, seamlessly combines the two categories. The 42-color collection is the first basic clinical formula for the beauty favorite. It has been scientifically proven to improve the appearance of bare skin while providing a moderate to all-over finish.
"It's about wearing the right kind of makeup," explains Dr. Michelle Henry, Certified Dermatologist, BET.com on Optimizing Skin Health. "So when you use something that is high in oils it is more likely to clog your pores, and if it doesn't contain ingredients that are made to protect or care for your skin, it can do more harm than good."
That's why she is such an advocate of the new "even better" formula. "It was really designed with skin care in mind and with ingredients that actually improve the skin," shares Dr. Henry with. "I often call it the 'final step in skin care' because it's packed with clinical ingredients but also offers such a great foundation." She attributes this to Clinique's own three-serum technology, an effective blend of vitamin C, hyaluronic acid, and salicylic acid. "When you look at these ingredients, these are always the ingredients we bring up when we discuss how to treat the most common skin problems," says Dr. Henry. "After about 12 weeks of use, over 70 percent of patients who tried the foundation noticed their skin looked more radiant and over 60 percent noticed their skin tone looked more even."
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Another important part of the oil-free, non-comedogenic foundation is SPF. "It's absolutely important that black skin wear SPF," says Dr. Henry. "We know that skin cancers are a little less likely, especially those caused by chronic UV exposure, but we're still seeing this happen." She insists that SPF is important for both overall health and aging. "Our own natural pigment just isn't enough," she says. “We know that SPF is important not only to prevent hyperpigmentation, but also to prevent existing hyperpigmentation from worsening. We really want that little extra bit more to protect your skin, and this foundation provides that. "
Developing such an effective formulation in so many colors was a challenge the team faced. "We have teamed up with our team for clinical tests in research and development and collected around 7,000 skin tones from around the world and put them in a database that shows how the different skin tones are mapped in the color space," says Nicole Huggins, Executive Director. Product Development at Clinique Laboratories says. "Based on this mapping system, we were able to determine the required undertones for our" Even Better Foundation "range." The resulting undertones were warm neutral, which means more gold or yellow undertones, and cool neutral, which indicates skin that is more of a red or blue hue. Due to the complexity of the formula, it took about two years to perfect. “We received about 15 different submissions from our research and development group that we worked with,” says Huggins.
The long-awaited launch is accompanied by the release of a Clinique metaverse, a digital laboratory that allows consumers to experience the latest foundation in a virtual, yet experiential way. With Clinique expert videos, Clinique's Clinical Reality Shade-Match Science and virtual Skin School classes, Skin School x Clinique Laboratories offer an insight into the popular brand's scientific know-how. Virtual interaction with a 360-degree view as well as live chat and tutorial sessions are available in every room of the Metaverse to better bring out the expertise of Clinique.
When you're ready to try the formula for yourself, or just want to find out more about what Clinique has to offer, visit the virtual skin school and give it a try.