According to CEO Greg Gittrich, Creatively should start this summer. And then COVID-19 happened.
"We made the decision to speed up the start when the pandemic broke out because we thought starting as a beta would really help the creative community," said Gittrich.
The startup was founded by Stacey Bendet and Joe Indriolo, who also serve as the chief product officer. Indriolo told me that Creatively was designed to address a problem that Bendet had as the founder and CEO of designer clothing company Alice + Olivia – finding the best freelance creative talent for work.
"It's really, really difficult to find creative people," he said. "At the same time, it is very difficult as a creative person to present your work."
And these issues are likely to worsen as social distancing forces more creative work and collaboration from a distance, and a difficult economic climate leads to more artists, designers, architects, filmmakers, and other creative types looking for work.
There are places where artists can publish their work, but Indriolo argued that none of them allow the creative to control the presentation the same way – not unless they create their own website.
According to Creatively, photography, film, fashion design, branding, illustration, animation, CGI, app and web design, product development, interior design and architecture as well as new technologies will be presented.
Creative talents can upload their portfolio and arrange it as they please. You can split the work into different albums and even creatively nest albums into other albums. (Indriolo showed me an architect album that visitors could use to drill down into specific regions and locations.)
Artists can also annotate the images and videos to explain their work and list their previous jobs and specific skills.
Brands and other potential employers can post vacancies, which are then identified with the artist hired for the job, which in turn creates the artist's resume and portfolio. Brands can also search the site based on the skills they are looking for or who has worked for another company they admire.
The platform allows users to follow each other, but Indriolo said that it is equally important to make connections based on the work you have done and your previous collaborations.
"We believe that it is a social platform and that creative people connect … and find opportunities in a world that is becoming more remote and global," added Gittrich.
First, Creatively is working with schools like Parsons, Pratt, the Savannah College for Art and Design, and the Fashion Institute of Technology to help their new graduates find work.
The platform is free of charge for companies as well as for individual creatives. It is planned to commission companies with the publication of jobs at some point.