F&B was one of the hardest hit industries during Covid-19.
Restaurants have reported losing up to 80 percent of their sales at the breaker height, and store fronts are gradually emptying.
Today (September 28), the food delivery company Deliveroo announced the launch of a S $ 500,000 booster fund to help restaurants, customers and nonprofit partners navigate Covid-19.
Start a series of actions
Deliveroo invests S $ 350,000 in restaurants that use their own delivery fleets.
This means that from now until October 11th, customers can enjoy free delivery from restaurants outside their delivery radius.
Typically, customers pay between S $ 5 and S $ 10 for such deliveries with a minimum order value of S $ 50. Free deliveries apply to orders from over 200 restaurants such as Crystal Jade, The Daily Cut, and Three Buns.
New grocery delivery service
Deliveroo will also invest over S $ 30,000 in launching its first grocery delivery service with Marks & Spencer on October 12th.
The first 3,000 customers to shop on the platform can receive S $ 5 off S $ 40 on their first two orders with a unique coupon code.
Photo credit: Vulcan Post
Free promo codes
In addition, starting today (September 28), participating restaurants on Deliveroo are offering S $ 3 off S $ 30 spend vouchers.
Promo codes are released weekly at select restaurants such as A-One Claypot House, Soup Restaurant and Eighteen Chefs.
In addition, Deliveroo will sponsor up to 5,000 voucher redemptions worth S $ 15,000 in the first week of the campaign. Selected restaurant partners are offering vouchers worth up to S $ 75,000 through October 25th.
For a good cause
Additionally, they partner with the Food from the Heart (FFTH) charity to encourage customers to snap a photo of their clean plates or take away and upload it to social media.
For each entry submitted, Deliveroo donates S $ 1 to FFTH, up to a maximum of S $ 10,000.
The donations go to the FFTH's school goodie bag program, which provides disadvantaged students and their families with better food rations and nutrition.
Image Credit: GovInsider
Covid-19 support is being expanded together with Grab and Foodpanda
Competitors Foodpanda and Grab have also launched initiatives in recent months to help their F&B partners.
Last week, Grab announced the launch of the Merchant Academy and GrabFood Bank to help its F&B partners digitize.
The initiatives support the Small Business Booster Program and the GrabFood Capability Development Pack announced earlier this year.
The government also released a Food Delivery Booster Package in conjunction with the "Big Three": Deliveroo, Foodpanda and GrabFood to reduce sales costs on the three platforms.
As the pandemic progresses, it is becoming increasingly clear that Singaporean F&B companies need consistent intervention to weather the difficulties of Covid-19.
These measures may need to be sustained for the local food culture to survive.
Selected image source: Roo Community Singapore