The new Black Voter Outreach Initiative targets 12 states and runs digital pressure sensitive adhesives and advertisements.
17th September 2020
With the upcoming 2020 presidential election, a new major outreach initiative has been launched to get African Americans and other marginalized communities to vote.
The Black Voters Matter Fund announces on its website that it intends to increase voter registration, advocate policies to expand voter access, develop electoral staff, candidates and training, and occasionally fund election-related activities.
These recent efforts are aimed at engaging voters in 12 different states in the South and Midwest through radio advertising, digital pressure sensitive adhesives, and voting caravans.
"With just seven weeks to go until election day, it's more important than ever that voters stay active, informed and engaged," BVMF co-founder LaTosha Brown said in a statement. “We are in the middle of a historic election year in which Americans – especially black Americans – face the deepening crises of a global pandemic, record unemployment, police brutality, and rampant electoral repression.
"But with the power of our voices," she continued, "we can hold leaders accountable and create a path for change in our communities." Today we are launching this initiative to further build that power and help black voters harness the power of the November polls. "
The advertisements began on Monday (September 14th) and will air until the day before the election on November 2nd. The trailers are driven by 15-passenger vans and travel in metropolitan areas in key states such as Alabama, Florida, Georgia, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, and Tennessee.
The BVMF announced its partnership with BET and the National Urban League last week for National Black Voter Day on Friday September 18.
Black religious leaders blow up Trump ad showing violent protests with Biden in church
September 16, 2020
Leaders of an African American church in Wilmington, Delaware, say a Donald Trump advertising campaign showing footage of Democratic presidential candidate Joe Biden kneeling in a church shrine is racist and they want to apologize for it.
Rev. Silvester S. Beaman, pastor of the Bethel AME Church featured on the digital commercial, told the Religion News Service that he portrayed church leaders and congregations as "sloppy rule breakers."
It shows several videos of violent protests and shows footage of Biden kneeling in front of several church leaders, including Beaman, at Bethel AME. It ends with a picture that says, "Stop Joe Biden and his rioters."
The footage shows Biden's visit to Bethel in June after the death of George Floyd when massive protests began.
"The ad is openly racist and offensive on numerous levels," Beaman said. "It is a racist attack on the African American Church, and because it was an attack on the Christian Church, it should be offensive to every Christian and person of faith."
The leadership of the denomination of the African Methodist Episcopal Church sent a draft declaration to the RNS in which the representation was also deciphered.
"This ad subtly instigates white terrorism against people of color and attacks the Black Church and blacks for refusing to bow to the idol of white supremacy," the statement said.