Enlarge /. Future technoking Elon Musk enjoys cannabis on Joe Rogan's podcast.
Elon Musk, Tesla CEO, is now Tesla's Technoking, the company said in an official filing with the Securities and Exchange Commission. Zach Kirkhorn, Tesla's Chief Financial Officer, is now a Master of Coin. The two men retain their previous titles, the brief regulatory filing states.
The title "Master of Coin" could be a reference to Tesla's recent foray into cryptocurrencies. Tesla announced in February that it had purchased $ 1.5 billion worth of Bitcoin. Tesla also said it plans to accept bitcoin for its products "in the near future." The announcement brought the value of Bitcoin to record highs.
Musk has a long history of attention-grabbing stunts. Around the same time as Tesla's Bitcoin purchase, Musk touted the joke cryptocurrency Dogecoin and contributed to a tenfold increase in the value of Dogecoin.
"I occasionally make jokes about Dogecoin, but they're really meant to be jokes," Musk said in a recent interview with the clubhouse.
In 2018, Musk announced that his Boring Company would sell branded flame throwers. The fans caught 10,000 of them in 48 hours.
Last year Tesla sold red “short shorts” with “S3XY” in gold on the back. The sale was a way to mock short sellers – people who bet on a fall in Tesla's stock price – at a time when the company's shares were skyrocketing.
Tesla stock increased tenfold between January 2020 and January 2021, from $ 88 to $ 880. However, it has been in decline over the past month. The stock is up nearly 2 percent in early trading today. Presumably Wall Street is excited about Musk's new role as technoking.