It looks like Etsy only sells two types of products: masks and everything else.
The handmade and vintage products market has just released its Q2 earnings report. The company said it sold $ 346 million of homemade masks during the pandemic, which is 14 percent of all retail sales on the platform. 4 million people came to Etsy for masks alone and didn't buy anything else. 112,000 different sellers made money selling these homemade masks on the platform.
If "masks" were listed as a separate product category in Etsy's financial results, they would rank third on the entire website: they are not quite as big as the $ 740 million housewares or Etsy's jewelry of $ 362 million helped sell in the second quarter, but they would be ahead of “crafting needs”. The mask sales are so much higher than the $ 87 million for "Beauty and Personal Care" that they crowded out Etsy's charts:
More masks were sold in the past quarter than any "paper and party supplies" that Etsy has sold in the past 12 months.
But although Etsy is currently indulging in these sales – just like in April, when there was a huge surge thanks to masks – it warns that mask sales are unlikely to be sustainable: CEO Josh Silverman called them "fairly volatile". and "hard to predict" when prompted to win, noting that they tend to tip for things like CDC, state, and local county recommendations.
It looks like ordering accommodation from Etsy has generally increased sales, just like other online businesses see it from people who are stuck at home. Etsy says 18.7 million new and "reactivated" buyers arrived in the second quarter, and hopes that it can figure out how to target them so they stay with them.
Please note that not all masks on Etsy are the same: Etsy had to warn its sellers in April not to claim that they can actually prevent COVID-19, and even then it is clear that many of the items on offer are very poor in protection Offer. Some are simply designed for fashion.
Of course, hand-made masks are not the only personal protective equipment (PPE) that manufacturers make: 3D printers also make face shields and valves, and I'm proud that my own Ender 3 still pumps out a handful of NIH almost every day approved 3D frame.