Facebook is testing a new design for Facebook pages Among other things, this removes the number of "Likes", provides a clearer and more readable layout and makes it easier for those who operate Pages to use and manage them effectively. These and other features were originally tested with a small percentage of public figures in the mobile app, but are now being expanded to a wider group of sites.
Public figures involved in the test currently include actors, authors, creators and a small handful of media companies such as bands and books. If included in the test, a sign-in option will be displayed on the pages to try out the new experience when they are signed in on the phone.
According to Facebook, the test is now being extended to a small percentage of the English-language company pages.
The updated design and features are designed to make the use of pages less complex, which the company believes can be a problem. It also recognizes the need to simplify site use now, especially since so many people continue to practice social distancing and instead choose to connect to their communities online.
The new page layout should make it easier for visitors to a page to view important information such as the biography and the contributions of the page. In particular, the design eliminates the "Page Likes" and "Like" buttons. Instead, only the "Follow" button and the number of followers are displayed on the page.
This change better reflects the actual reach of the page. Many people have "liked" different sites over the years, but then removed them from their news feed as they grew beyond their interest. (Or they didn't follow them because they only liked the page as a favor after having received a request, for example.) The number of followers indicates how many people actually received the page update in their newsfeed.
Both options have resulted in a more complicated process in which users "like" a page first, creating an automatic tracker. But the person can then withdraw at any time by changing their settings. Site owners find this confusing and unhelpful because they want to connect with followers who are actually interested in the site and its content.
In addition, page owners can better connect with followers by searching their news feed and then quickly switch between their personal Facebook profile and the publicly accessible page (or pages) they manage when they want to comment or respond to posts.
On the page management page, you can more clearly assign and manage administrator access rights based on specific tasks. This is done through an updated Edit Access screen, where owners can turn certain management tasks on and off, such as: For example, who can create page content, send direct messages as a page, create ads, respond to comments and much more.
The update is also intended to simplify navigation to the "Page Insights" section, where page owners and managers track analytics about the performance of the page.
Now page owners can access this knowledge from the page itself or even directly from a post. The Insights section gives you access to a handful of newly added insights, including top performing posts and a new metric that shows that the site’s target audience overlaps with the connected Instagram account.
They also get fewer notifications from their pages as Facebook now aggregates relevant and related data such as mentions and post responses when sending updates.
The test is now run in the Facebook mobile app, but is not limited to just those who see the simplified app design (shown here with the colorful blue background and fields).
Facebook does not tell when the update will be introduced more generally, as this is still considered a test for the time being.