Facebook estimates it helped 2.5 million people register this year to vote on Facebook, Instagram, and Messenger. With more than a month to go until the 2020 elections, that's more than the two million people who helped register in 2016 and 2018. The company's goal is to help four million people register to choose a way to go this year.
As part of its efforts to achieve this goal, the company established a “Voting Information Center” in August with voting resources on Facebook and Instagram. And this weekend, the company showed users information on how to register to vote on top of Facebook, Instagram and Messenger. Facebook says these notifications will be displayed through September 25th.
The company ran a similar initiative in July. Facebook also launched an election worker recruiting campaign last weekend and will be giving paid time off to U.S. employees who want to take the polls.
Earlier this month, Facebook announced a number of changes to help combat potential voting misinformation, including expanding its policy against voter suppression and announcing it would stop accepting new political ads a week before election day. However, if you currently don't want to see political ads on Facebook platforms, you can turn them off.