Facebook makes it easier for users to find black-owned companies on its platform. The new role is part of the company's ongoing initiative announced in June to help black communities.
Administrators who maintain a Facebook Page for a black-owned company have the ability to identify themselves. There is no badge or label displayed to represent this type of business on Facebook. This allows a company to appear in the Black-Owned Companies subsection of the Nearby Companies tab. The tech giant also enables minority-owned companies to identify their listings.
Other tech companies are also making it easier to find black-owned companies. In July, Google introduced a new badge to represent these specific companies. Yelp also announced it would add a new tool to make it easier for customers to find a black-owned company.
Facebook also announced that it would provide $ 40 million in grants to small black businesses. Black-owned companies with up to 50 employees can apply for this scholarship, and the company will select 10,000 black-owned companies to award the funds. In June, Facebook pledged to invest $ 200 million in supporting black-owned businesses and organizations. Half of this fund was invested in small businesses, creators, and black-owned nonprofits, and the other half in suppliers.