Facebook, The company reaches more users than any other international company in India and has identified a new area to further spread its tentacles in the second largest Internet market in the world.
On Sunday, the Social Juggernaut announced that it had partnered with the Central Board of Secondary Education, a government agency that oversees education in private and public schools in India, for a certified curriculum for digital security and online well-being, as well as augmented reality for start students and educators.
With these subjects, Facebook and CBSE want to prepare secondary school students for current and emerging jobs and help them develop skills to surf the Internet safely, make “well-informed decisions” and think about their mental health.
Facebook said it will offer this training in different phases. In the first phase, more than 10,000 teachers are trained. in the second, they will coach 30,000 students. The three-week AR training covers the basics of emerging technology and ways to use Facebook's Spark AR Studio to create augmented reality experiences.
"I encourage teachers and students to apply for the programs from July 6, 2020," said Ramesh Pokhriyal, Union Minister for Human Resources Development, in a statement.
Instagram The guide to creating healthy digital habits, developed in collaboration with the Jed Foundation (JED) and YLAC (Young Leaders for Active Citizenship), is designed to help young people better understand the “socio-emotional space” in which they operate understand and engage in health conversations.
"I am proud to share that CBSE is the only board that has introduced the Digital Security and Online Wellbeing modules, Instagram Toolkit for Young People and Augmented Reality. Including technology and digital security in the curriculum ensures that students not only acquire knowledge to succeed in the digital economy, but can also learn and collaborate in a secure online environment, ”said Manoj Ahuja, chairman from CBSE, in a statement.
Today's announcement concludes a remarkable week in India, when New Delhi blocked nearly 60 services developed by Chinese companies for cyber security reasons. TikTok, one of the services affected by India's order, identified Asia's third largest economy as the largest market outside of China.
The service, which is operated by the Chinese giant ByteDance, reaches more than 200 million users in India, most of whom live in small towns. Tick tack began working with numerous content creators and companies in India last year to fill the short form video service with instructional videos.
Facebook teamed up with telecommunications giant Reliance Jio Platforms last year, in which it would eventually invest $ 5.7 billion to launch Digital Udaan, the "largest digital literacy program ever" for first-time Internet users at Country. The social juggernaut has stepped up efforts in recent years to raise awareness of the bad side of technology as its platform has been exposed to abuse of its own services in the country. India is the largest market for Facebook in terms of number of users.