Blurb from the author: So there is this 2-year-old marketing stunt that is doing its rounds again on social media. Many find him humorous and maybe even smart. Personally, I immediately saw some problems with it and found that it wasn't a laughing matter.
The Facebook post from which the images and the statement "Marketing Level 9999" come from was published on February 22, 2018 by a site called Pen Hitam.
It is unclear which company made it as Googling
The keywords in the ad didn't produce anything, and calling the number led
me directly to voicemail.
Nevertheless, Internet users are buzzing around
I thought again that I would share my thoughts on the situation because no
No matter how old it is, some less than honest companies could be as enthusiastic as one
positive thing and be encouraged to do a similar marketing stunt.
However, before you conclude that I just don't have fun at parties, here are my 4 main arguments why we should actively discourage these types of ads.
1. Clickbait in physical form
In the 1.5k comments on the Facebook post
The majority of people found it strange that someone had been fooled
pick up what they thought was money.
On the contrary, I have not seen what was funny about it. I totally disagree with how this marketing tactic affects people's emotions. It's a clickbait in physical form that many of us don't appreciate if we fall for it personally.
Sure, the ad itself is innovative in that it differs from the others and definitely attracts attention.
But for some reason my mind goes on
back to the people who may have had to clear these ads from the streets.
These unsung heroes who keep our streets clean may be among the weakest in income and always struggle to make ends meet.
Think about how they might have taken up
the "money" to think that her day (or maybe even a week) was earned – until she
turned it over.
Second A marketing stunt at the expense of the environment
And since we're talking about keeping our streets clean, these ads simply add to the garbage heap that we already see on the sides of our streets.
Credit: Pen Hitam
Around 60% of the 32 million Malaysians already have no habit of properly disposing of their garbage, Minister of Housing and Local Government, Zuraida Kamaruddin, said in January 2019.
Do you really think we would choose these ads?
until they are properly disposed of? I bet on "no".
Garbage is not only ugly to look at, it also affects the environment in many ways.
These ads have probably drained toxic printers
Ink in the ground once it has been destroyed by the sun and rain, and if so
Washed away, they probably contributed to our clogged drains.
These advertisements were also printed
Paper (that would be wasted), so add it to the list of environmental crimes
that the company is committed to it.
Third Encourage Malaysians to play
Almost all forms of gambling are illegal
Malaysia, apart from licensed casinos and lottery services.
Online gambling is rather gray
Area, but ultimately it is also accepted as illegal.
But legally or not, I firmly believe that
Gambling can only bring bad luck. Unless you are a professional who makes a lot of money from competition
In poker or the like, the chances for an average person are most likely not
to their favor.
Still they do it. And ads like this
only encourage Malaysians to do more.
Some commentators (2 years ago) even asked the original poster why they didn't blur the number so people wouldn't be inclined to call and get involved in gambling.
Malaysia already has a fair share of social networks
Evil, and we shouldn't add gambling to this list.
4th It could be more dangerous than you think
I don't talk about it anymore
It promotes gambling. Instead, I'm thinking of the physical danger that
This ad could involve someone.
Imagine the wind could pick up these small pieces of paper and fly onto a high ledge or into a large drain.
Some people might notice it and think so
It was actually money. You could then put yourself in a dangerous situation
where they could fall from a great height or into the drain to recover the "money".
Children could be gullible and run across a busy street to get the "money" and put them at risk.
Credit: Pen Hitam
Yes, you could argue that I'm rethinking
it, but as Murphy's law states, "what can go wrong will go wrong," so
A situation is not a total impossibility.
– // –
In any case, the stunt may not have worked
as well as the company intended because it appears that this is not the case
ready for longer use.
Or maybe they received too many prank calls when the post went viral for the first time, and had to switch phone numbers and tactics.
Bottom line: What I really hope is that Malaysia's dismissive attitude toward this fraudulent marketing stunt doesn't encourage other companies to follow in their footsteps. Let us at least try to be creative and innovative without harming citizens and the environment.
Selected image source: Pen Hitam