The global spread of COVID-19 and the resulting orders to seek protection have hit retailers hard.
As the pandemic continues, temporary interruptions turn into permanent closings, whether it's the café next door, a historic bar, or a well-known lifestyle brand.
While the present is largely bleak, retailers are using technology faster than ever to prepare for the future. Their resilience and innovation means that retailers will look different and charge fees when the world reopens.
We have gathered four views from the theinformationsuperhighway team on the future of retail:
- Natasha Mascarenhas says retailers need to find new ways to sell sophisticated products – and what used to be terrifying could now be seen as innovative.
- Devin Coldewey sees companies that use a range of creative digital services to prepare for the future and empower them without the Amazon platform.
- Greg Kumparak believes that trends in roadside delivery and pickup will evolve from key pandemics to everyday events. He believes retailers need to find new ways to reach consumers in a “shopping by proxy” world.
- Lucas Matney sees a revived interest in technology related to the buying process as retailers look for ways to make the shopping experience more seamless (and less touch sensitive).
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