Sharifa Murdock has been a fashion mogul since childhood in Brooklyn, NY. Now, as ENVSN's CEO and Head of People and Culture at KITH, Murdock shares her story with BET.com to help other young people not only thrive, but also make smart choices that will help them overcome some of the challenges that can arise on the way there.
Her story begins like many other downtown black women looking for a way into an industry that wasn't necessarily made for them. As a teenager, Murdock was quickly taught the value of hard work and money. Her first job was in retail and she was eventually hired as a sales rep at Atrium, a contemporary clothing store in Lower Manhattan. It was only then that she really began to understand the fashion business. The store owner, Sam BenAvraham, took her under his tutelage and mentored Murdock as she graduated from Wood Tobe Coburn College with a degree in fashion merchandising and purchasing, and eventually took up positions in prestigious showrooms for Louis Vuitton and Donna Karen.
RELATED: Clinique's First Clinique Foundation is as much about skin care as it is makeup
"I know what I could have grown up downtown, and I know what I didn't want," says Murdock. "I wanted to make sure that young women around the world understand that they have choices."
Her desire to mentor talented young people and her passion for the ever-evolving fashion industry gave birth to the idea for ENVSN, a community dedicated to the personal and professional development of Gen Z and millennial taste makers. In 2019 she presented the ENVSN Festival, a two-day event full of workshops, panel discussions and networking experiences between musical performances, DJ sets and freebies.
"Children need to be exposed at an earlier age to things they would not normally be exposed to," Murdock said. "I see ENVSN as a platform to open young people's eyes to see how far they can go in life, and not just believe the story they are being told."
Her plan is to empower the next generation of creative geniuses, one by one, to take over the world and leave it in a much better place.
Watch Sharifa Murdock talk about advancing today's youth movement, her tips on getting started in the fashion industry, and her amazing advice on how to stay true to yourself and keep your positive attitude no matter where you go in our video below walk.