In recent years, it's pretty clear that millennials have become the foodie generation and have helped spark many food trends – from the rise of healthy eating to the growing demand for food delivery services.
Compared to other generations, millennials tend to eat out because of the need for comfort and desire for experiences.
However, the government has banned eating in all food and beverage (F & B) shops in Singapore as part of its "breaker" efforts to curb the spread of COVID-19.
While we are trying to adapt to the new normal, it cannot be denied that the circuit breaker has an enormous impact not only in our daily life, but also in the livelihood of the F&B owners.
Hawkers in particular, which mostly do not use apps for the delivery of food, have seen a sharp decline in walk-in sales. Even those who are already on the apps find it difficult to afford the high commission rates of around 30 to 40 percent.
Increase to save the F&B industry
Photo credit: GOMO by Singtel
In view of these problems, GOMO by Singtel has launched Helpful Meals – an initiative to support F&B branches and the needy.
GOMO has partnered with Belanja Eat and Timbre Group to provide more than 6,000 free meals for those who need them, and offers free advertising and deals for F&B stores.
Stand owners at Yishun Park Hawker Center / Photo credit: Belanja Eat
At the beginning of April, the community pay-it-forward initiative Belanja Eat worked closely with the Timbre Group to successfully bring over 30 food stalls into the Yishun Park Hawker Center. The project has collected 896 meals donated, 807 of which have been redeemed so far.
A further 37 snack stands in the Timbre + Food Park will be on board at Belanja Eat in June. In the meantime, GOMO by Singtel is funding more than 6,000 free meals worth S $ 5 each for the 68 participating stands at the Food Park Timbre + and Yishun Park Hawker Center.
Seafood White Bee Hoon by XLX Modern Tze Char @ Timbre + / Photo credit: Maureen Ow via Flickr
You can expect to see Nasi Lemak Ayam Taliwang, Soup Scholar, Ah Lock Tofu, XLX Modern Tze Char, Hungry Thai, Japanese Grocery Alley, Iskina Cebe and more as part of the GOMO Helpful Meals program.
In addition to sponsoring a meal for the needy, GOMO also offers the opportunity to increase sales of the affected F&B companies, as more than 6,000 meals are purchased directly from the stands of Timbre + and Yishun Park Hawker Center.
"We are very happy to support GOMO from Singtel and Timbre Group as partners to extend the Belanja Eat initiative to other food stands. In this way, more street vendors can be supported as well as people who may need a free (during) this time during this time, ”said Michelle from Belanja Eat.
Who can redeem a free meal?
Photo credit: Belanja Eat
The tripartite partners are aware that this COVID 19 outbreak has affected many individuals and businesses and hope that these free meals can make a significant difference.
Whether for those who have lost their jobs or whose incomes are affected, this initiative is designed to help reduce their burden in this financially difficult time.
From food delivery drivers to factory workers and office workers in One-North to Yishun residents and even taxi and private rental companies, everyone can redeem a meal.
You don't have to be paiseh to get a free meal as a system with no questions asked and no judgment.
It is entirely based on honor and trust – yes, there could be people who abuse the system, but there are also others who really need the free meal.
Photo credit: Belanja Eat
Simply log on to the GOMO website or mobile app (if you are a GOMO user) to see the full list of retailers and F&B stands participating in GOMO Helpful Meals. The Belanja Eat poster will also be exhibited at the participating stands.
According to Belanja Eat, they have received some heartwarming stories from those who have taken free meals through their initiative.
They told of a time when a Chinatown street vendor's uncle helped a group of workers pay for their food because they had not received their salaries. He was very happy to be able to help and thanked them for starting the initiative.
“Belanja Eat intends to provide a free meal to anyone who needs it. A good number of street vendors we spoke to are already helping the needy in their community on their own initiative and out of their own pockets, ”said the team.
"With Belanja Eat, they can expand that reach and help even more people, even those who don't look like they need it, but actually have problems."
How can I help?
In this difficult time, let's get together to do good food by buying a meal for the needy while helping our local traders. Ultimately, this simple gesture can do a lot to spread hope and joy.
In addition, when the circuit breaker closes, we will soon be able to visit these food stalls to buy from them and contribute to the cause.
Every little bit helps – so you can make your contribution:
- If you know someone in need, let them know that GOMO by Singtel will give them a "belanja" meal when they go to one of the participating stands.
- If you want to donate a meal, you can also "belanja" someone by paying for additional meals.
- If you are a street vendor or F&B stand owner, GOMO by Singtel has created a platform where you can list your menu and new delivery options for free. This expanded online presence makes it easier for users to discover new stands and place orders. To be listed, you can fill out an application form here.
- If you are a hungry customer, you can search for new food stands on the app or website on the GOMO platform and place an order with GOMO to demonstrate your support.
More information about this initiative can be found on the GOMO Helpful Meals website here.
This article was written in cooperation with GOMO von Singtel.
Selected image source: YMCA Singapore / Belanja Eat