Google On Wednesday, the company announced that it had expanded its job app called Kormo Jobs to India as the search giant wants to help millions find entry-level roles and further displace Microsoft's LinkedIn relevance in the world's second largest internet market.
The company first launched Kormo Jobs in Bangladesh in 2018 and expanded it to Indonesia last year. Also last year, Google made Kormo available in India under the Jobs brand as a spot on the Google Pay app.
Since providing Jobs as a spot, Google has posted over 2 million verified jobs on the platform for a number of companies including Zomato and Dunzo, a Bangalore-based startup that has been invested in.
Google announced today that it is renaming Jobs Spot on Google Pay as Kormo Jobs in India and making its standalone Android app available in one of its key overseas markets.
The Kormo Jobs app not only helps users identify open calls for entry-level roles, it also helps them learn new skills and easily create a resume.
Bickey Russell, regional manager and operations lead at Kormo Jobs, said the company will continue to invest in bringing new features and jobs to the app.
“In the wake of the pandemic, the employment landscape is changing and the demand is shifting to new services that require different skills and experience. Businesses of all sizes are facing the challenges of the new normal as job seekers quickly adapt to change, ”Russell wrote on a blog.
"We're delighted to play a helpful role in facilitating connections to change lives for the better, including introducing key features like remote interviews earlier this year to ensure social distancing," he added.
The move illustrates Google's growing interest in promoting a large proportion of job-related searches. The company launched a job search engine in the US in 2017, which it has since expanded to multiple markets. A virtual business card feature was launched in India earlier this month.
Google's foray into this category could hurt LinkedIn. which does not have a strong presence in emerging markets. In India, for example, LinkedIn had around 24 million active users per month on Android in July, according to App Annie, up from around 22 million in the same period last year. Google reaches around 400 million users in India.
Regardless, any app that helps people find jobs of any kind would be useful – if not more – to tens of millions of Indians as the nation reports record unemployment rates at the height of a global pandemic.