Google launched a new search feature in India that allows influencers, entrepreneurs, freelancers or anyone else who wants to be easily discovered online to create a virtual business card. This appears to be the company's latest attempt at adding more LinkedIn -esque functions in its search engine.
The company announced that it is introducing the "person cards" feature for the first time in India, as people in the world's second largest internet market have a special affinity for looking up their own names in the search engine. Person cards currently only support English.
Users can create person cards of themselves by logging into their Google account and then looking up their name in Google search. You will see a new option called "Add to Search" or "Getting Started". Tapping opens a form that asks users to provide a bio (description) of themselves, their picture (by default, Google gets the picture associated with a user's Google account), links to their website and social media – Profiles and optionally their telephone number, address, work and training details and email address.
Google said the more information a user provides, the easier it would be for others to find it in Google search. The company announced that it has taken various measures to curb possible abuse of the new role. One of them is limiting the number of person cards a Google Account can create – it's fixed at one.
“We have a number of mechanisms in place to protect against abusive or spammy content. If you come across poor quality information or a card that you believe was created by an impersonator, you can tap the feedback link to let us know. If you no longer want your person card to appear in search, you can always delete it, ”Lauren Clark, product manager for search on Google, wrote in a blog post.
The person map seems to be the latest step by Google to integrate more functions into the search and thus reduce a user's dependence on many other services. In this case, the function is partially aimed at LinkedIn. However, users cannot add other people as connections that they find in Google search. Two years ago, Search in India added the job discovery function after being launched in the US in 2017.
“For the millions of influencers, entrepreneurs, potential employees, self-employed, freelancers, or anyone else who wants to be discovered, we hope this new search feature will help the world find them. Personal cards in English will be introduced starting today for people in India who search on cell phones, ”wrote Clark.