Alphabet Inc's Google will allow some customers, including hospitals, to advertise the corona virus on its platforms to change the rules for "sensitive event" ads to be extended to political organizations.
The new policy was spelled out in a memo to advertisers that Reuters saw on Thursday. As of this week, the company allowed ads from government agencies, hospitals, medical providers and non-governmental organizations to disclose the relevant information to the public. The plan for ads from political organizations will be announced in the coming days.
"We currently don't allow such ads to appear under our sensitive event policy, which is designed to protect users by blocking ads that try to take advantage of short-term events such as natural disasters," the memo said Google chief was sent industry for elections, Mark Beatty, and first reported by Axios.
"However, corona virus has become an ongoing and important part of everyday conversation, including a relevant topic in political discourse and for many advertisers in various sectors," it said.
Several democratic strategists welcomed Reuters for welcoming the policy change.
"We still don't understand the timeframe, and that's something we'd love to understand to make sure we don't continue to strengthen Trump's megaphone," said Mark Jablonowski, chief technology officer and managing partner of progressive digital advertising company DSPolitical. Earlier, he had criticized Google's ban and said it could strengthen President Donald Trump and the Republicans in the November elections.
"Obviously, this is the right step to lift this ban. I don't know how Google ever thought it would be a tough position," said Patrick Stevenson, chief mobilization officer of the Democratic National Committee.
"This is just one of many political decisions Google has made that has benefited Trump's re-election campaign. We hope this is a sign that Google intends to take a more critical look at the role they play in this election." , he added.
The Trump campaign did not immediately respond to a request for comment.
Google told Reuters that the lifting of the restrictions will apply to some advertisers across all platforms.
A company spokeswoman also said Google would consider whether brands and private companies are allowed to display corona-related ads.
(Except for the headline, this story was not edited by NDTV staff and published from a syndicated feed.)