Singapore-based Gushcloud International announced today (March 18) that it has acquired deals from esports talent company DIVINITY as part of its strategy to consolidate its presence in the esports industry.
Previously, Gushcloud International invested in the Japan-based esports management agency Relation X.
As part of this takeover, Gushcloud becomes the majority shareholder of DIVINITY, which is renamed ALMGHTY.
ALMGHTY will consist of 22 mobile players playing for titles like Call of Duty Mobile, Mobile Legends Bang Bang, PUBG Mobile and Free Fire, as well as over 20 content creators like YouTuber Zxuan, Facebook streamer Cheriwaza and shoutcaster Reirachu.
What does this acquisition mean?
Gushcloud International / Photo credit: Adobo Magazine
Gushcloud International is a global group focused on talent, marketing and entertainment. The 300-strong company has three units, which consist of agencies, studios and entertainment offerings. The branches are spread across 11 countries.
After the acquisition, Gushcloud will work closely with ALMGHTY co-founder Billy Soo, "Sky Wee" Wee Yao Liang and Jeffrey "JEFF TV" Tan to make ALMGHTY a regional lifestyle brand and gaming organization.
Gushcloud expects robust revenue potential not only for sports, but also for the commercial and social aspects of games and content.
The company will add all gaming athletes and talent to its exclusive representation list and redesign an area within its existing HQ complex dedicated to esports training and gaming content creation.
This is in line with plans to launch a games-centric YouTube channel in the second half of 2021 and tap into key markets such as Indonesia and the Philippines.
Mobile gaming is fueling the growth of esports
According to a data report from Mordor Intelligence, the game market in Southeast Asia is expected to experience a compound annual growth rate (CAGR) of 8.5 percent over the next five years.
The increasing popularity of players in various sports and the growing investment in Internet infrastructure have been cited as the main factors that will provide immense growth opportunities for the market.
Mobile gaming / Photo credit: TechRadar
The report also stated that the total number of mobile gamers will grow up to 250 million this year. In 2019 alone, Southeast Asia achieved gaming sales of $ 4.4 billion, a year-over-year growth of 16 percent.
Mobile accounted for $ 3.1 billion of 2019 revenue – or just over 70 percent of the market – and that number is expected to keep growing.
“Mobile gaming is driving the growth of the sport in Southeast Asia and now is the time to examine how we can shape the future for the current and next generation of gamers. While we are one of the few top mobile gaming teams in the region, our vision at ALMGHTY goes beyond competitive gaming, ”said Billy.
“With this merger, we hope to mimic what the West did with 100Thieves, FaZe Clan, and more – especially in content creation – and create a brand that fans will love. We're excited about this new acquisition as we can now leverage Gushcloud's global infrastructure and distribution network to help our talent grow into the new age superstars of mobile gaming. "
Joanne Liew, Vice President of Operations and Head of Studios at Gushcloud, shares his belief that mobile gaming is an emerging industry.
"At Gushcloud, we believe that given the rise of esports and gaming in the influencer and content creation industries, investing our time and resources into building sustainable careers in the esports category is important."
Selected image source: Gushcloud