Alabama State University celebrated an alumna who began her journalistic career as a low-level production assistant and now owns her own television station.
April Ross bought WJCN TV-33 in LaGrange, Georgia in May 2021. According to an ASU statement, the 24-hour news channel reaches around 600,000 households.
"What's ironic is that as a student at Alabama State University, I actually did an internship at the WJCN and now I own it," said Ross, a 2001 graduate of the historically black university.
Ross ’entrepreneurial journey in the competitive media industry began in 2017 when she used her cell phone and Facebook Live to cover the shooting of an assistant sheriff.
Her crime scene coverage was the first step in launching Bee-TV Network on Facebook. She developed the platform, which grew to over 15,000 followers and eventually led to the purchase of WJCN.
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Your goal is to make the TV broadcaster a major network partner.
"I want to do something in this television market that has never been done before, and that includes creating and producing great local programming for our community that is full of home-area content," she said.