The local food and beverage (F&B) sector collapsed during the Covid-19 pandemic. To survive, innovation and panning have proven necessary.
F&B companies demonstrated resilience strategies and one of them is partnering with each other to expand their reach.
For one, standalone bubble tea brands were not allowed to open during the breaker period, and they quickly partnered with Cloud Kitchens to resell their offerings.
Here are the most notable collaborations between F&B companies that helped them weather the storm.
Cat & the Violin x Tenderfresh
Photo credit: Tenderfresh Group
F&B group Tenderfresh has partnered with Singapore-based cheesecake brand Cat & the Fiddle through their Tenderbest Makcik Tuckshop in Jalan Kayu to offer cheesecake.
The Tenderbest Makcik Tuckshop is a café that serves nostalgic tuckshop dishes and barista coffee such as the popular Smoky Iced Caramel Macchiato.
Cat & the Fiddle is selling so well, according to Tenderfresh, that Makcik Tuckshop has expanded the menu to its branches at the Admiralty and Ayer Rajah Community Center.
Tanga Aik Coffee x Ying Thai
Photo credit: Seth Lui
Thong Aik Coffee serves morning Nanyang coffee and Thai food from lunch (11am) to dinner in collaboration with Ying Thai since the breaker.
Products like Lu Rou Fan, also known as braised pork rice bowl, Century Egg Porridge and Green Bean Soup with Gula Melaka await you until 11am.
At 11am the menu changes and you can expect authentic Thai food like basil minced pork rice, Tom Yum fried rice or Tang Hoon with pork or chicken.
Many customers raved about the hotel. Online reviews said it serves great coffee and authentic Thai food in one place.
Butcher x Jack Daniels
Photo credit: Meatsmith SG Facebook page
American Meathouse Meatsmith and American whiskey brand Jack Daniels have teamed up to create the ultimate home tasting menu during Covid-19.
The menu includes a 5-course meat meal from Meatsmith and a 5-bottle tasting set from Jack Daniels.
It is known that good alcohol goes well with tasty meat, so this collaboration was in great demand.
Gully x Blu Kouzina
Photo credit: Foodies Against the World
Gully Kitchen & Bar on Dempsey Road, in collaboration with the Chef at Blu Kouzina, has put together a menu to showcase street-inspired food from countries around the world.
Think Nepalese momo dumplings, Indonesian tempeh sauteed with sambal, German curry sausage, Taiwanese fried chicken pusher, and of course Mediterranean plates like falafel and rice.
MONGA x founder Bak Kut Teh
Photo credit: Founders Bak Kut Teh and Monga
Founder Bak Kut Teh worked with Monga Taiwanese Fried Chicken to offer Monga's Brown Sugar Bubble Milk Tea when customers spend a minimum amount on the former.
Customers could satisfy their cravings with bubble milk tea from Monga and calming pork rib soup from founder Bak Kut Teh.
Due to the great demand, the collaboration was even extended for another month from June 1st until July 1st.
KOI x grain
Photo credit: @koithesingapore
After the stand-alone bubble tea stores closed during the break, the KOI chain worked with Grain to keep offering bubble tea to their customers.
Grain is an online restaurant that offers dishes upon request such as grilled fresh farm chicken or caramelized beef char siew, cooked from scratch in the cloud kitchen.
Apparently, Grain was building a bubble tea machine in her kitchen to make drinks until the breaker ended.
In addition to Grain's healthy selection of dishes, customers could also try KOI drinks.
The response has been overwhelming as most bubble teas sell out almost immediately after being filled up.
Grain had said that the KOI drinks "sell out faster than they can be back in stock".
Xing Fu Tang: Wooshi, Suparakki ramen, Fish hut
Photo credit: Wooshi Singapore
Popular Taiwanese bubble tea brand Xing Fu Tang partnered with The Fish Hut for island-wide delivery during Covid-19.
Customers could order XFT's Brown Sugar Boba Milk Tea and / or Brown Sugar Boba Oolong Milk Tea along with a food from The Fish Hut, Wooshi or Suparakki Ramen.
These meal combinations allowed customers to enjoy bubble tea with sushi, ramen, or even fish soup.
LiHO: Woo Ricebox, Paiks Bibim, Tinos Pizza and Gong Yua Ma La Tang
Photo credit: LiHo
Not to be outdone, LiHO also teamed up with a list of F&B outlets launched on April 23rd.
Gourmets could combine bubble tea with Korean cuisine from Paiks Bibim, traditional Taiwanese rice boxes from Woo Ricebox, hand-thrown Italian-inspired pizza or the mala soup from Guan Yuan Ma La Tang.
The demand for LiHO was so overwhelming that their DIY bubble kits sold out within 3 days.
Truedan x egg stop
Photo credit: Egg Stop and Truedan
Another Taiwanese bubble tea brand, Truedan, worked with Korean street toast brand Eggstop on delivery.
Truedan is from Taiwan’s Shihlin Night Market, and the Singapore Truedan franchise is owned by Muslims by a Singaporean named Ahmad Adam. Ahmad is also one of the owners of Egg Stop.
During the breaker, customers were able to get one of the Egg Stop sandwiches that could be paired with Brown Sugar Fresh Milk.
Tiger Sugar x PUTIEN
Photo credit: Tiger Sugar Singapore
Fans of the Michelin-starred Chinese restaurant PUTIEN could have their famous Lor Mee or Fried Heng Hwa Bee Hoon with a side of brown sugar bubble milk.
Tiger Sugar is a Taiwanese brand known for bringing brown sugar bubble tea here.
The meal sets combined a PUTIEN main course with Tiger Sugar & # 39; s Brown Sugar Boba Milk with Cream Mousse.
They continued working together when the breaker was extended for another 4 weeks.
Milksha x Yum Cha Express
Image credit: oo-foodielicious
It seems like the list of bubble tea collaborations goes on and on.
Milksha, another brand from Taiwan, has teamed up with Yum Cha Express for island-wide delivery during the pandemic.
Yum Cha Express is the delivery arm of Yum Cha Restaurants.
Customers could order a variety of dim sum and other Chinese dishes paired with Milksha's signature bubble tea offerings such as Fresh Taro Milk and Earl Gray Latte.
Orders have been "overwhelming" since we started working with Yum Cha, said Joseph Lim, general manager of Sinpoint Holdings, which holds the master franchise for Milksha Singapore.
CHICHA San Chen x Yu Kee duck rice
Image credit: Oddle
At Connexis, CHICHA San Chen (吃茶 三千) worked with Singaporean duck rice brand Yu Kee to offer island-wide delivery via GrabFood.
In fact, the Yu Kee Group brought the Taiwanese bubble tea brand to Singapore.
Thanks to Covid-19, Yu Kee's Seah siblings revived Yu Kee's 60-year-old braised duck rice with traditional freshly brewed teas.
Gourmets can still get their hands on the CHICHA San Chen and Yu Kee bento sets from Oddle today.
The alley: Chir Chir, Masizzim, Nipong Naepong
Photo credit: The Alley Singapore
The Alley Singapore has partnered with KFood Holdings, the parent company of several F&B concepts, to offer island-wide delivery.
Together with Bubble Tea, customers could order the Korean kitchen brands Chir Chir, Masizzim and Nipong Naepong in a single order.
The food blog Ladyironchef has even called it “the ultimate mooring festival”.
Gong Cha: Sushi Express, COLLIN'S, Chatterbox, Chen's Mapo Tofu, Wolf Burgers
Photo credit: Kiasu Foodies
Singaporean favorite Gong Cha has partnered with a variety of F&B vendors to deliver bubble tea during the breaker period.
They're Express from Chatterbox, Chen's Mapo Tofu, and Wolf Burgers.
Food lovers could enjoy bubble tea with a variety of different cuisines.
Every A-Cup: ENAQ, Chuan Shi Dai, Pontian
Photo credit: Each-A-Cup
Local bubble tea brand Each-A-Cup teamed up with 3 F&B brands during the breaker period.
Customers who live in the west can order at least one food item from the ENAQ prata shop or the Chuan Shi Dai steamboat restaurant to buy bubble tea for every cup.
Alternatively, gourmets can enjoy Pontian Noodles sets with bubble tea for each cup.
Playmade x Jiak by Jin Feng
Photo credit: Daniel Food Diary
Another collaboration is the Jiak braised pork rice brand by Jin Feng with the Taiwanese bubble tea brand PlayMade.
Jin Feng's Jiak at Ang Mo Kio Hub is related to Taipei's famous Jin Feng braised pork rice.
Jin Feng is probably one of the most famous Taipei restaurants serving Lu Rou Fan (braised pork rice).
Hard-working as well as resilient
If Covid-19 brings anything good, it is the fact that F&B players are harnessing the power of collaboration more than ever.
These collaborations have clearly shown that the F&B industry is as hard-working as it is resilient.
Coming together as a matter of survival caused the industry to create bigger and better things under pressure.
Indeed, the Covid-19 pandemic could have a silver lining. It revealed gaps in the F&B sector and emphasized the importance of digitization and innovation.
As a result, F&B companies can be better prepared in the future should another crisis arise.
Selected image source: Burpple / Timeout / Meatsmith SG / Feinschmecker gegen die Welt / KOI / Milksha