The DIY start-up BuildEasy emerged from the idea of a student entrepreneur and was officially launched in November 2015.
That student was Tan
Yong Meng, founder and CEO of the company. In a recent catch up with
he revealed that 2019 was by far the most eye-opening year for BuildEasy.
One of the biggest changes they made to the business was the birth of PropEasy, their real estate arm, which was just a natural vertical integration of their existing offerings, he added.
"Together with BuildEasy
We want to transform ownership through our 360 degree approach and O2O
Model that offers real estate buyers who want this transparency and curated selection options
invest in Southeast Asia. "
This means that they
had to make a subtle change to their approach and open 2 different teams:
one for their usual B2C approach that focuses heavily on the living area
Segment and the other to work on PropEasy.
Branch to progress
With his experience
So far, Yong Meng has shared some observations in the home renovation scene.
"We came to see that
Trend that consumers choose a service provider that can offer a holistic
and integrated solution. "
"Stay in yours
Having your own specialty will not be enough in this current challenge and competitiveness
Landscape, hence the reason why we decided to expand our offer
PropEasy, ”he said.
As they continue to actively monitor industry trends, he predicted that the concept of "healthy living at home" will have more priority after the MCO.
Striking interior design and practical solutions are now preferred by BuildEasy
goes beyond that to offer more added value and thoughtful solutions
- Before BuildEasy occurred / Image Credit: BuildEasy
- After BuildEasy worked on the room / Photo credit: BuildEasy
There are so many other home renovation solutions available
Malaysians on platforms like Recommend.my and Kaodim for example.
You can also just book
These service providers are based on their portfolio preferences. Then how does it work?
BuildEasy stand out?
"There is no one size fits all
all, and I believe that the platform model and integrated solution provider
have their respective advantages and disadvantages, ”he replied.
BuildEasy is therefore much more involved in the customer journey from start to finish, which, according to Yong Meng, is crucial for the longevity of a startup.
"If there is one thing
that we see of the "new" world these days, see more unicorns and
Startups have massive layoffs and losses, with cash flow remaining positive
and not having a high burn rate now seems to be the key word for survival. "
But not raised
With every financing, the cash flow of BuildEasy is and remains
"For this reason we have
always staying financially disciplined, which means many of us have to
Wear 2 or 3 hats instead of having a dedicated teammate for a specific person
Role / Skills, ”said Yong Meng.
"Now that we have
expanded to Vietnam and hopefully Jakarta came in a few months and made it
A diverse team will create linguistic and cultural barriers. "
According to the MCO, he provides for this
the fact that every company due to
Uncertainties as one of the biggest challenges of BuildEasy.
Still they will
Push plans to further integrate BuildEasy and PropEasy in
serve both developers and consumers from pre-sale to post-sale.
The expanded sales team in 10 different countries brought in over 50 foreigners
Customers in Malaysia per month.
The arrival of COVID-19,
has caused some difficulties for BuildEasy, however. With the inability to do so
Because of the nature of their work, BuildEasy chose a lot of work these days
their attention to something else in the meantime.
One of the things they did was a collaboration between myNEWS, BuildEasy and PropEasy between companies and startups.
Photo credit: BuildEasy
They distributed food
and coffee on front liners from the Maru line from myNEWS to medical teams and others
Support teams such as cleaners and the police at University Malaya Hospital.
BuildEasy is also up to date
in further discussions with not only myNEWS to carry out further initiatives from
this type, but also with various other companies.
"This MCO has taught us to appreciate life and appreciate the people around us even though we lose money. It was a refreshing" break "from our hectic pace," Yong Meng concluded.
- You can read about other Malaysian startups here.
Selected image source: BuildEasy