Blurb from the author: I'm not a big fan of seafood, but when I enjoy it, it's usually fresh seafood as opposed to processed seafood. Many of us may not go to grocery stores now to get seafood, and instead opt to order online. But how can all these seafood get to our home quickly and freshly?
When it comes to
During the MCO, people don't just buy a few non-perishable goods
They also buy fresh seafood at a higher price for food and frozen meat.
Abdul Hamid of the National Fisherman’s Association (NEKMAT) said to Bernama that sales have quintupled since the MCO’s first announcement.
Her numbers jumped
from a monthly average of 10,000 to 20,000 RM to more than 120,000 RM in just below
A hypothesis by David at Fish For Households in general may now be cooking a lot more and people have resorted to buying online because of the need for seafood and the inability to go out to buy as usual.
Eddie of The Fish Club said that at this critical time, as frozen foods can be stored well for months, people tend to get frozen seafood and meat, much like they do in daily life.
A new catch of
There is no doubt about that
They have all seen a large influx of new customers, either through the word of
Mouth or come across joint contributions from companies on social media.
David shared this fish
Because it had gotten a push from a list that someone had created at the start of the MCO
listed online groceries that handle home delivery services and thanks to that
their audience has evolved.
“Our main audience used to be the 25- to 34-year-old age group, now ours
The following 35-44 year olds have also expanded. We also have
Seniors call to place orders over the phone, ”he said.
Many of these customers seem to be unknown
The team also guides you through shopping when shopping online
He believes for Eddie
that the MCO gave new customers a reason to try online seafood
Shopping, which is a welcome development.
Quite a bit, however
Few of us could be fresh seafood a luxury that we enjoy every now and then
at home or just at dinner in the restaurant, and we may have a preference for more expensive,
Does that mean?
Do people now mostly buy cheaper types of fish for everyday household use?
Eddie announced that she
Nowadays we get even more customer requests for cheaper fish species
for some who are not even in The Fish Club's range.
"But most of us there
Seafood is caught wild and our fishing boats are generally smaller than
Merchant ships, everything depends on the season and the catch of the fishermen
the day, ”he added.
Some of the offers from Fish For It in cleaned and prepared form / Photo credit: Fish For It
At Fish For It they have
got various demands, but in David's opinion, this is the best time for
You want to introduce the concept of local seafood to many who are not familiar or aware of it
of what our local seas have to offer.
Seafood supply not
Really the problem
If the MCO first
The activities of local fishermen were affected by the sudden drop in mass
Buyers due to the restricted operation of wet markets, restaurants and
Factories, David said.
At some point even
had to interrupt their fishing trips for a few days, which led to The Fish Club giving up
a lack of local seafood for a while.
On the side of Fish For It & # 39; s
The company itself ceased operating for several days due to concerns
Customer and team security.
But the continuous
Demand urged them to resume business with detailed operations planning
Precautions, together with a smaller work team.
With the resumption of business, their supply volume has returned to a steady pace, and Eddie of The Fish Club also announced that they are no longer facing the supply problem.
Freshly caught fish by the fishermen of the Fish Club / Photo credit: The Fish Club
As for NEKMAT, Abdul
Hamid told Bernama that they have 50 tons of fish at all times
They still made changes to their routines to smooth things out.
Supply is one thing
but to be able to deliver the delivery to the customers who are asking for them
Because of the NEKMAT high
Traffic has stopped selling their individual fresh seafood products
and instead offer several mixed seafood packages.
This has helped them not only to keep the offer consistent, but also to enable them to deliver more efficiently.
From the ocean to
Eddie shared these two
Their biggest challenges during the MCO were production and
Last mile delivery.
"As our production
requires a lot of packaging and thorough quality control, it was quite challenging for
We have to keep up with the sudden surge in orders because of the limited workforce.
In addition, it made up for our work not being allowed to work overtime
Your strong trust
also has on third party logistics companies and packaging material manufacturers
Affect their business operations as these parties are also adversely affected
from the MCO.
As a result, The Fish
The club had to make some changes to delivery coverage, schedule, and packaging
Photo credit: The Fish Club
"We still have a lack of insulating packaging boxes and ice packs, which are important to keep our goods nice and frozen, so we had to temporarily drop the delivery service to other states and opt for the on-demand delivery service to cope with the high Order volume in our city, ”said Eddie.
For fish for it, David
said her biggest challenge was transportation.
"From our landing base
in Sg Besar our trucks that deliver our seafood to our operations center in
PJ encountered many roadblocks at the beginning of MCO. And as soon as we spread
Our deliveries are sent to our customers, our delivery drivers and drivers
also encounter many roadblocks, ”he said.
Now they have been
received the necessary documents to get through the roadblocks, and theirs
The packaging method is to freeze the fish quickly, vacuum it and then pack it
in a large cooler bag to keep the temperature and freshness throughout
Bottom line: I was wondering if the MCO would limit fishing or seafaring in general, but my curiosity was now satisfied. Although supply is no longer a problem, I was reminded again that there are many other (sometimes) forgotten processes that are required to deliver fresh seafood, e.g. B. how they are packaged for travel.
- More information about what we wrote about the MCO can be found here.
Selected image source: Fish For It / The Fish Club