Eli Schwartz is a growth advisor and advisor who works with some of the most reputable companies on the internet to develop scalable and sustainable SEO strategies.
Other contributions from this contributor
- How startups can use Amazon's SEO best practices to dominate new purchasing industries
As a result Given the current economic volatility, many startups and even established companies are careful with paid marketing, which is usually lower in the buying funnel. Selling, funnel, and buying behavior has changed, and it is difficult to trust advertising models that worked earlier in the year.
Therefore, this is an ideal time to develop or reinforce organic search engine optimization efforts. If you haven't invested in SEO yet, these are the seven steps you can take immediately to get started.
1. Arrange your search data house
One of the tools you can use to organize your search data is the Google Search Console. These tools are designed to help you get the best possible search data through search traffic and performance for your website, and to identify issues that you can fix to improve your Google search results.
While useful tools are available that show visibility and help you see who likes what, they are primarily used to track competitors. Google Search Console provides this data in order to understand your own visibility and the keywords and pages that drive organic traffic to your website.
2. Perform a technical SEO audit
The goal of a technical SEO audit is to find certain SEO problems that are preventing your website from ranking. For example, these SEO issues can include a missing tag with no index, too many H1 tags, low value pages, 404 errors, and duplicate content.
There are many SEO audit tools that you can use to solve these problems. With ongoing algorithm updates from Google, a technical SEO audit can ensure that your website is optimized for these changes.