Almost 60% of the more than 700,000 jobs lost in the first wave of pandemic layoffs were women jobs, according to the Institute for Women's Policy Research. However, women who are looking for a new job often have different requirements for employers than their male colleagues. In addition to the usual concerns about hours, salaries, and benefits, women often want to get information about corporate culture, work-life balance, childcare, mentoring, growth opportunities, and other factors. InHerSights' new mobile app for female job seekers is intended to help here.
The InHerSight platform, which was first introduced in 2015, is a kind of glass door for job seekers. Here women evaluate their jobs anonymously, which enables the company to collect data on 16 key figures that are often more important for working women.
This includes flexible working hours, maternity and adoptive leave, childcare, availability of lactation rooms, salary satisfaction, mentoring, management opportunities for women and female representation in management positions.
Women can then use this database to research companies and find jobs that better support their own career goals – and avoid those that don't.
According to the company, women anonymously rated over 100,000 companies on its platform. More than 3 million job vacancies were posted last year, and this number is now expected to increase significantly due to current unemployment.
However, the new InHerSight mobile app offers more than just job matches. It is a broader experience.
If women are signed in with a free, anonymous account, they can set their job search goal. This can be as simple as "Get Hired" or a more nuanced condition like "Find Balance". They then enter career and job search data such as experience, job title, corporate culture and “must-haves”.
InHerSight curates the experience from there to meet the special needs of the user.
The app's home feed gives job seekers access to articles, podcasts, music, statistics and other treats created based on their personal interests and goals. This content is updated daily, says InHerSight.
Women can also take surveys anonymously and ask questions in the InHerSight community that can also be accessed through the app.
Based on the specified criteria, the app sends users up to 10 new job matches per day for companies that hire employees.
"We are excited to provide women with such a tailored job search tool and resource to guide their careers," said Ursula Mead, co-founder and CEO of InHerSight, about the launch of the app. "We strongly believe in InHerSight that every woman's career path is different, and we want to give them the strength and insight they need to pursue jobs in companies they love."
Despite the massive unemployment caused by the COVID 19 pandemic, some employers are still hiring. The technology giants in particular are still hungry for talent, even if smaller startups cut staff and freeze hires. Others in e-commerce, including Walmart, Amazon and food delivery providers like Instacart, are rapidly expanding their workforce.
InHerSight doesn't really focus on finding your next appearance, but on the next step in your career. So far, the platform has been used by employers such as government agencies and well-known names such as Amazon, Google, Coca-Cola, Walmart and Microsoft.
The company from the N.C. Triangle receives $ 5 million from investors such as Motley Fool Ventures, GrowthX and Carolina Angel Network. Customers are employers who want to hire female talent. Although InHerSight has not provided specific information, it claims that it has a high level of customer loyalty as it is able to pre-qualify its job opportunities for women in key aspects of corporate culture.
"We hope that women who use the app after their discharge or while on vacation can speed up their search with the tools we provide," said Mead of the new app. "Of course we want women who need work to find them as soon as possible, but we also want to give them back the feeling of control over their careers," she added.
The new InHerSight app is available as a free download for iOS and Android.