Instagram has published its guidelines for the use of copyrighted music on live videos, stories and other posts on the platform. Part of the announcement includes a new update to the notification, which is displayed to notify users that they are using unlicensed art in a manner that violates this policy. The changes to the pop-up notification are intended to help users avoid the automated Instagram interruptions – such as mute or block – that occur when a licensed piece of music is played for too long over or in the background of a live video.
Now the notification appears earlier in live broadcasts, giving users more time to remove the audio so the stream doesn't pause or shutdown. Instagram also gives clearer instructions to remedy if a stream is automatically muted or blocked due to the use of unlicensed music.
"These notifications are designed to notify you when our systems determine that your show or uploaded video may contain music that does not comply with our licensing agreements," said Instagram's blog post on the changes. "Updates include clarifying notifications and showing notifications to live broadcasters earlier to give users time to adjust their streams and avoid interruptions when we find they may be approaching our limitations."
Instagram also affirms that its music usage guidelines include unlimited use in stories and when filming live music performances and posting them in the main feed. However, there are restrictions on the use of music in a live video or a recorded video that is published in the feed. According to Instagram, the general rule of thumb is to use shorter clips, not to try to use numerous clips of different music in one video. Avoid making music broadcast the main focus of a video by including a visual component.
"These guidelines apply to live and recorded videos on Facebook and Instagram, as well as all types of accounts – i.e. pages, profiles, verified and non-verified accounts," explains the blog post. “And although music is launched on our platforms in more than 90 countries, there are places where it is not yet available. If your video contains recorded music, it may not be able to be used in these locations. "