Instagram Today celebrates its 10th birthday with the introduction of several new features, including a private "Stories Map" which contains a retrospective of the stories you've shared over the past three years, a few wellbeing updates, and the previously announced IGTV Shopping update. There's even a selection of custom app icons for those recently inspired to redesign their home screen, as well as the new trend.
The icons were spotted in Instagram's code earlier in development, and it was expected that they would be part of a larger "birthday release". That turned out to be true.
With the update, Instagram users on iOS and Android can choose from a range of icons in orange, yellow, green, purple, black, white and more. There's also a rainbow-colored Pride symbol and multiple versions of classic symbols if you want a more nostalgic feel.
The new Stories Map feature introduces a private map and calendar of the Instagram Stories you've shared over the past three years so you can look back on favorite moments. However, this may surprise some users who thought that the short-lived nature of Instagram Stories means that they have been deleted from Facebook Over time, this isn't the first time Instagram has pulled up your old stories to come up with a new feature.
For example, with Instagram's “Story Highlights” first introduced in 2017, users were able to create a permanent home for some of their formerly short-lived content.
In addition to the start of National Bullying Prevention Month, two more new functions are planned, which will also be introduced with the latest version. The first one, starting as a test, automatically hides comments similar to those already reported. These will still show up under the label "Show Hidden Comments" if you want to see what's been removed from the main comments feed.
This feature is somewhat similar to Twitter's Hide Replies feature that was rolled out worldwide last year. As with Twitter, the feature will place the inappropriate or abusive comments behind an extra click, which supposedly helps to disable this type of content as it may not be visible. Except in the case of Twitter, the original poster had to manually hide the responses. However, the Instagram feature tries to automate this functionality.
According to Instagram, an additional warning will be added to the nudge warning function if there are repeated attempts to post offensive comments. Instagram already has an AI-powered feature that will notify people when their comment can be considered offensive by giving them the opportunity to think and make changes before posting. Now, this feature is aimed at repeat offenders, which suggests they take a moment to stand back and consider their words and the possible consequences.
The company also released new data on trends on its platform, as well as an editorial review of Instagram's key milestones.
It was here that trends in music were revealed – such as how KPOP is the # 1 most talked about genre – as well as other trends like top songs, AR effects, top story fonts, and more. According to Instagram, more than a million posts titled "meme" are shared on its platform every day, 50% of users see a video on Instagram every day, over 900 million emoji reactions are sent daily and the average person sends three times more DMs than Comments.
The updated app is available for iOS and Android.