You may have heard of the Tealive x dUCk Cosmetics Limited Edition collection with its 5 bubble tea-inspired lipsticks.
If you are not sure what Tealive and dUCk Cosmetics are, you will find some very brief background information here.
Tealive is undoubtedly Malaysia's largest bubble tea franchise with over 500 * branches in our home country.
* Update from the publisher: Tealive's number of Malaysian branches have been updated to reflect accuracy based on information from a Tealive representative.
On the other hand, dUCk Cosmetics belongs to the Duck Group, which was co-founded by Vivy Yusof, which is also popular for the fashion e-commerce company FashionValet.
Nowhere have the two brands merged into a collection, many of them
we may have always wanted secretly, but thought too far-fetched to demand it
The best of merge
Officially called dUCk
Boba Lipsticks, these 5 lipsticks that are not only inspired by bubble tea, but also
also bubble tea smelled.
Your names are 70%
Sugar, pudding please, brown sugar, warm boba and additional pearls, all sets
We could say that when we place a Tealive order.
Photo credits: dUCk Cosmetics
They cost RM50 individually, but if you buy all 5 as a set, it costs RM200. The set comes with a free, exclusively designed Tealive membership card for life.
At the time of writing, however, the set is out of stock on the FashionValet website and sold out within just 3 hours.
But don't be upset because it seems that the individual lipsticks can still be placed in your shopping cart and bought, and you can also buy them in a physical DUCk Cosmetics store.
If you are now the proud owner of a dUCk Boba Lipstick, you can take a look at one of these 50 participating Tealive stores and show it to the Tearista for a 10% discount on a Tealive drink of your choice by March 31. 2019.
Spill the tea
That is the overview of what is
in the collection, but "thirsty" for more information on how the collection
Vulcan Post actually contacted Bryan Loo of Tealive and Vivy Yusof
by dUCk Cosmetics.
According to Vivy, she only turned to Bryan after she came up with the idea of launching lipsticks inspired by bubble tea.
The most surprising thing? She contacted Bryan very reliably via Instagram DMs – and luckily he replied.
Through this collaboration, Bryan saw an opportunity not only to extend Tealive's reach to the beauty industry, but especially to the community of wealthy Malay women who make up dUCk's customers.
So they set about actually making these lipsticks. In the eight months it took for the idea to hit the shelves, dUCk took charge of R&D, and Tealive played a bigger role in the marketing campaign.
The lipstick formula comes from the existing Velvet Matte formula from dUCk Cosmetic – one of their bestsellers – which significantly accelerated the R&D process.
A Matte Love Velvet Matte lipstick against a dUCk Boba lipstick / Photo credit: dUCk Cosmetics
When it comes to naming the colors, Vivy chuckled: "I used my own experience of ordering bubble tea, so you have cheeky names like Pudding Please and Extra Pearls, because these are literally my orders from Tealive."
Put it on the shelves
After the lipsticks were developed, Vivy and Bryan put their heads together for their marketing, and so the idea arose to provide a membership card with the set.
Bryan said, "There were actually a lot of wild ideas thrown up about conversations, but they were restricted because execution on our offline channels across the country was operationally questioned."
An example of these wild ideas that didn't work out is how they originally planned that dUCk Boba Lipstick owners call up the names of their lipstick in the Tealive stores to be eligible for a 10% discount.
This could have confused the cashiers thanks to the names of the lipsticks when actually ordering drinks.
"But we are still very happy with the current arrangement as it caused a lot of hype and was the talk of the city when the start started," Bryan concluded.
Unfortunately, the collection is a limited edition, so you can only get the lipsticks while stocks last.
And according to Bryan, you should get them better now if you really want them, as he said, "Given the overwhelming response, the inventory should be off the shelves in just a few days."
Vivy added: "dUCk doesn't usually repeat working with partners because I like to keep things fresh and very, very special."
Still, she said teasingly when we asked if this collection was the first of many between dUCk and Tealive: "Well, you never know."
On the Tealive side, Bryan said: "I think we have a lot of interest in the skin care or cosmetics segment, as they are generally very closely matched to our current customer base, which mostly consists of young to medium-sized women."
In fact, Tealive is already working with Safi, Malaysia's largest skin care brand, to launch a range of premium tea-inspired facial cleansers.
Bryan speaks at a Tealive x Safi event / Photo credit: Bryan Loo
Regarding the question of whether these collaborations are only for the public, Bryan said that these steps should actually prove Tealive's brand expansion in the beauty segment.
Once their branding is established, they can later focus on the greater profitability potential, opening up new revenue streams for Tealive.
- You can read more about Bryan Loo (Tealive) and Vivy here.
Selected image source: Bryan Loo / Vivy Yusof