Today Microsoft launched pre-orders for the upcoming next-generation console, the Xbox One X. Sorry, I meant the Xbox Series X. Can you blame me? There is only one word difference between the two names and it's the one in the middle. There are also three X's.
I may not be the only one confusing them. (Microsoft itself has, but I digress.) Although today is pre-order day for the Series X (reminder: the new one), the One X (the old one) at one point also had a banner day on Amazon 747 percent on Amazon's sales charts "Movers & Shakers".
Note that Amazon's charts only cover the last hour – it wasn't number 4 all day – and that 747 percent say how much the Xbox One X climbed the charts, not to increase sales.
It's not hard to imagine how people could buy the wrong console. When you search for “xbox series x” on Amazon, the top two search results are for the Series X and the One X, and the images of the two can be difficult to tell apart. Both have a large black box with an Xbox controller on the right, all on a black background. In the rush to get a valuable pre-order, I could see someone mix up the two offers.
Hopefully for the folks who accidentally bought an Xbox One X (a refresher: this is the old one), hopefully they will be able to spot the mistake of their way, return their console to Amazon for a full refund, and ultimately have the chance buying these the next generation console they were actually looking for. It's 2020, something is happening, and it's not your fault that Microsoft chose a confusing naming scheme for its next-gen consoles.
Plus, the big Xbox One X day could have an alternate explanation that does justice to those who think pre-orders for Xbox Series X and PlayStation 5 went incredibly quickly: Perhaps all of those Xbox One X consoles were misinformed by Bots bought.
If so, enjoy your deprecated console, bots.
Update September 22, 8:19 p.m. ET: Clarified that the 747 percent figure represents the rise in Amazon's sales charts on the Xbox One X, rather than the growth in sales.