With the cloud kitchen business growing in popularity in our country, Grab Malaysia decided to get on the train too and launched its own GrabKitchen.
Located in Desa Sri Hartamas, this GrabKitchen has 11 F&B brands that you can combine in your order and for which you only pay a single delivery fee.
GrabKitchen had already tested this concept in Jakarta in September 2018 and has since expanded it to 55 cloud kitchens across Southeast Asia.
The goal of introducing this cloud kitchen is to help growing companies and independent brands grow their business more efficiently.
"The GrabKitchen concept is not only a unique and cost-effective model for F&B operators, but they also have direct access to our dealer support tools, a strong delivery network and a broad customer base," said Sean Goh, Managing Director of Grab Malaysia. in a statement.
What customers and future dealers can expect
GrabKitchen currently offers 11 different F&B brands in different kitchens:
- Black whale
- Kenny Rogers Roaster
- Delicious chapathi
- The lunch box
- Saba restaurant
- Salad Atelier
- Lim Fried Chicken
- Sang Pisang
- Tanga Kee Cafe
- Mohammad Chow Express
For customers in the area, having the option of shopping for your family at a variety of restaurants for a single fee would be great value for money.
This list of brands is based on their customers' insights and preferences.
Editor's note: The above paragraph has been modified to reflect greater factual accuracy.
Their opening times are from 10 a.m. to 10 p.m. The last orders must be placed by 9:20 pm. However, this can change according to the motion control arrangement.
To ensure that their premises are secure, the cloud kitchen is cleaned and disinfected daily while their dealers and deliverers adhere to the MCO SOPs.
Regarding future dealers interested in GrabKitchen, Sean spoke about how expanding Grab's cloud kitchen is helping companies lower their capital costs and create more job opportunities.
Expanding into GrabKitchen is considered a lower risk option for F&B brands as they don't have to invest as much capital in a new location.
Merchants would also not have to worry about the marketing burden that arises from managing and promoting an outlet itself.
"Across the region, the F&B brands at GrabKitchens averaged 1.6 times more sales than their regular outlets," added Sean. These data were collected from December 1, 2020 to December 31, 2020.
C.noisy kitchens are not a new concept here
We have many other cloud kitchens in Klang Valley, some examples are TCH Foodworks Co-Working Foodlab and Cookhouse.
However, this one-time delivery fee for orders from various vendors in the cloud kitchen is the first we've heard of so far, which is already creating an incentive for users to try it out.
On the merchant side, there's no denying that connecting with Grab gives you access to its large user base, among other things, as Sean mentioned earlier.
While for some it is worth looking forward to GrabKitchen's launch in Malaysia, others have expressed some displeasure due to its location.
Residents of Desa Sri Hartamas who commute daily from GrabKitchen have left complaints in a private community on Facebook.
They mentioned the congestion that the Cloud Kitchen has brought into the area, which is taking up public parking spaces and already small lanes are often blocked by GrabKitchens vehicles, with pictures to prove their points.
Perhaps their feedback may be something that Grab will consider when deciding where to launch the next GrabKitchen in Malaysia, as congestion in the region could also negatively impact deliveries.
- You can find out more about GrabKitchen here.
- You can find more articles on the cloud kitchen here.
Selected image source: GrabKitchen Indonesia