In July 2018, the MVL Foundation Pte Ltd (Mass Vehicle Book, MVL) launched its blockchain-based ride hail app in Singapore.
The launch of TADA Fresh Market, an online multi-wet market shopping platform, was announced today. It delivers groceries from Singapore damp markets right to your doorstep.
TADA explained the step behind this new launch, arguing that moist markets offer buyers more value and freshness.
However, since they are not well connected to digital sales channels, TADA Fresh Market wants to close the gap between offline and online delivery.
Tekka Market fish stand / Photo credit: TADA
Currently, TADA offers the supply of products such as vegetables, fruits, seafood, meat and poultry to 36 stalls in the wet markets of Tekka and Tiong Bahru.
Buyers must place a minimum order of S $ 30 in order to shop on the TADA Fresh Market. A minimum amount of S $ 50 entitles the buyer to free delivery. However, there is a delivery charge of S $ 3.85 for orders under S $ 50.
Singtel, SAFRA and NTUC members receive discounts on the platform.
TADA Fresh Market intends to serve and promote the ecosystem of suppliers, drivers and buyers of wet markets and promote a fair distribution of the value created.
Drivers are paid for delivery runs via the TADA app, while salespeople pay for goods sold the next working day by bank transfer.
There are around 107 wet markets in Singapore, according to the National Heritage Board, and TADA Fresh Market will soon include more suppliers from other markets, including those in Bedok, in the next phase of this wet market digitization drive.
"With TADA Fresh Market we want to change the wet market business in Singapore, which in the past was very traditional and heavily dependent on cash transactions," said Jonathan Chua, Southeast Asia, General Manager of TADA.
“COVID-19 has accelerated the digitization of small business owners, including those in the wet markets, and now generations of grocers, old and new, are more willing to get online and be receptive to technology that supports their business. We look forward to taking advantage of their openness to technology and unleashing economic value. "
After the first breaker, online grocery shopping in Singapore has increased. Since the soft launch, around 90 percent of TADA Fresh Market customers have returned to the website to repeatedly buy goods for the wet market.
Selected image source: TADA