LG has announced that its world's first rollable TV is finally on sale, albeit on a limited scale. The 65-inch LG Signature OLED R is available now in seven consumer electronics stores across South Korea and costs 100 million won or more than $ 87,000.
The Signature OLED R is based on a flexible OLED panel, which LG describes with characteristic reluctance as "the most innovative development in television technology in decades". Because of its flexibility, it can retract partially or completely into its base, adapt to different aspect ratios, or hide the panel completely when not in use.
"LG's exquisite creation frees users from the constraints of the wall and allows owners to curate their living environment without permanently making space for a large black screen that is only useful when switched on," said a statement by the Company. Buyers can choose from four colors for the wool speaker cover, and the aluminum base can be personalized with an engraving.
It is not surprising that the Signature OLED R has taken a difficult path to market readiness for such an ambitious product. LG Display first showed a rollable TV prototype at CES 2018, and Bloomberg later reported that the display would find its way into a shipping product over the next year. LG may have brought a commercial rollable TV to the next CES to be released in spring 2019, but it never went on sale.