One of the last things you would think of if asked to relate anything to games would likely be well-known companies – unless they designed the game.
As eSports continues to be recognized as a lucrative industry in several ways, more and more people are opening up to the idea of getting involved, including large companies.
The Gaming Company's (TGC) Corporate League (TCL) is a league that connects both worlds and gives companies the opportunity to fight each other on the virtual battlefield.
Community within and under corps
This is how Arif, The Corporates project manager and avid gamer since high school, came up with the idea for something like TCL:
"When I was at AirAsia in 2015, we had the AirAsia Allstars Esports Club, where all of our colleagues gathered and played together."
By participating in several amateur leagues, he realized that there were working adults who took the opportunity to present themselves in the competitive game.
"This is where the idea came from and we partnered with TGC to make it official," said Arif.
TGC, an eSports and gaming marketing agency in SEA, has extensive industry experience and is an established name at local and international events.
After thorough planning, the first season of TCL was officially launched last year at the annual Comic Fiesta, in which well-known companies such as Media Prima, Shell, Petronas, PwC and KPMG took part.
Maxis also participated in season 1 / Image Credit: The Corporate League
After the first season was a success, they have returned this year with a larger second season that officially started on July 20 and ends on October 1.
"Our goal for TCL is to give companies a better relationship with their employees and to build a strong business network between industries through eSports," said Arif.
Closing a gap in eSports events
TCL selects a master team per game that will receive financial rewards from a total prize pool of RM 20,000 sponsored by HP Inc. Malaysia.
However, you would think that this is not a large amount of money per team. Besides, what other incentive do you have to join TCL?
According to Arif, TCL is a new way for corporate teams to feel and experience competitive tournaments.
"Most other tournaments are offered with broader player criteria, such as students or professionals, and timing is usually a challenge for corporate players."
"TCL comes in and fills that gap by allowing companies to play competitively and fairly. This offers more opportunities at the same level (Player VS Corporate) and real participation in eSports," he said.
In order to do justice to each team (since they are employees and not dedicated eSports athletes), a flexible schedule is made possible to minimize interruptions in their work.
Battle of business
The registration process is simple: the participating employees only have to fill out a form on the website and upload their ICs. There is no fee to participate.
Photo credit: The Corporate League
However, some companies require their teams to have a review and approval process to ensure that their brand is not misused.
"This usually depends on the use of their logo, but we will also insist that the teams get approval from their human resources department to ensure better approval and smooth participation across the league," said Arif.
A team from the same company competes against another team, usually in an MMORPG (Massively Multiplayer Online Role Playing Game) or a first person shooter.
The 4 games that can currently be played are:
- Battlegrounds Mobile by PlayerUnknown (PUBG Mobile),
- Dota 2,
- Counter Strike: Global Offensive (CS: GO),
- Mobile legends: Bang Bang (MLBB).
Aside from PUBG Mobile, which only allows 4 players per team, the other games allow 5 players per team, and only one team per company can participate this season.
Due to the restrictions imposed by the COVID 19 pandemic, the entire second season would be played from the players' homes or other preferred locations, rather than in a fixed physical location like last year's comic fiesta.
May The Best Corp win
The popularity of the corporate league has increased. 19 companies will compete this year compared to 12 companies in the previous year.
Photo credit: The Corporate League
Many of the teams participating in this season are no exception. A recent game features teams from Xerox and Shell.
Two games that only took place yesterday were Bank Negara against Media Prima and MEGPlay against SEA Gamer Mall.
Over the next eleven weeks, companies will continue to fight each other to stay ahead of the pack with the best esports players.
"With a lot of positive reactions, we definitely want to increase the frequency of TCL," said Arif.
"We will start two seasons a year and continue to expand them once the corporate community is fully built."
He talked about expanding the game list to include consoles, since there are currently only two PC games and two cell phone games.
- You can learn more about The Corporate League on their website.
- More articles on eSports can be found here.
Selected image source: The Corporate League