After a three-year career break in Riyadh, Saudi Arabia, Nadia returned to hectic corporate life in KL after her husband's job transfer to work as an internal legal advisor. Soon after, she was struck by lethargy and fear of work.
Worse still, her husband, who was also back in Malaysia, later tested positive for COVID-19 and she now had to juggle WFH while caring for a family member in quarantine.
Then she thought she needed to consume something that could boost both her energy levels and her husband's immunity at the same time. “I've looked for wellness shots, consumed them daily, and found that they make a huge difference to our bodies. We did R&D on the product and tested and verified it with our family and friends, ”she told Vulcan Post.
“These are the events that sparked the idea before I chose Worth-A-SHOT! professional. "
Joining the wellness industry
Nadia produces and sells cold-pressed juices through her Instagram store, which are delivered in small 30 ml bottles and should be drunk as shots first thing in the morning. The main ingredients are turmeric, lemon, orange juice, ginger and honey.
To make the cost of third-party courier deliveries worthwhile, the product is sold in half a dozen batches:
- RM30 for 6 bottles (1 week consumption),
- RM59 for 12 bottles (2 weeks consumption).
According to Nadia, wellness and health can be an elite industry. She wants her product to be accessible and affordable to all levels of society, and she believes that Worth-A-SHOT! is priced fairly for long-term consumption.
That said, Nadia isn't the only brand selling turmeric-ginger drinks locally. There is another called Jiang Yeah Yeah (Grandpa Ginger), whose 750ml drink is available in retail stores for RM128 each.
After doing the math, it seems that both prices are in a similar range where two dozen Worth-A-SHOT are bought! Bottles you would get 720ml for RM118.
The ingredients that go into the juices / Image credit: Worth-A-SHOT!
The immunity boosters I'm most familiar with come in the form of nutritional supplements, which are abundant. Buying supplements can cost around RM 130 for 120 pills, which is around RM 1 per pill, which can take up to 4 months if taken 1 per day.
However, in my estimation, Nadia's business is characterized by the way in which her products are consumed, not to mention the branding. Think about the jokes you might make about shooting a shot before you go to work each morning – for health reasons.
Even Nadia is not trying to compete with the supplement industry, telling Vulcan Post, “We respect and understand that crowds have different tastes and preferences. Some may enjoy it in the form of nutritional supplements, others in the form of highly concentrated juices. "
"However, our team is of the opinion that there is always something for everyone because the goal of maintaining wellness and health remains the same."
The numbers don't lie
The legal advisor and entrepreneur also has a client base to back up the demand for her turmeric shots. In its first month after starting the company, Worth-A-SHOT! had sold over 2,000 bottles (about 333 half a dozen orders) of which 85% were returning customers.
Right now, their juices are made in batches to order via their slow home juicer.
The shots are made to order to maintain their freshness / Photo credit: Worth-A-SHOT!
One of the biggest challenges for her was getting the right fruits, which depend on the seasons, in addition to balancing a full-time job. This is because different types could alter the taste of their product and affect its quality control.
Another came in the form of fear and worried about whether customers even wanted your product. However, Nadia was grateful for her luck and her supportive entrepreneurial friends who would recommend her products to their own clientele.
She suggested: "Even if the customer base is growing so quickly, there is little time to think about the doubts. Most of the time we just defy it!"
In the short term, Nadia will develop new flavors for her immunity uptakes and even try recipes with vegetables that may not be known in the market. "The long-term goal is to open our first kiosk after our second year of business, if not sooner," she said with crossed fingers.
- You can learn more about Worth-A-SHOT! Here.
- You can read about other Malaysian startups we've covered here.
Feature Image Credit: Nadia, founder of Worth-A-SHOT!