Blurb from the author: I was always aware that my professional future would most likely have something to do with the creative writing industry in one way or another. I was lucky enough to get this job, especially after seeing the big cuts that occurred in Malaysia's traditional publishing industry in late 2019.
Little research has been done into why
The traditional media industry seems to be in decline, but one thing is for it
Sure: journalists and writers have to get into the digital sphere earlier
A platform that helps them do this is MOPress, which is intended to simplify the digital publishing process from creation to publication of content.
Sean Teoh, its CEO and founder, told Vulcan
Post that content creators are struggling to stay relevant in the market because they are consumers
Settings are constantly changing and the maintenance of a traditional media platform is ongoing
"The unfortunate truth is that some are inside
The industry is still not taking part or is not gearing up to compete with them
the new age of creators, ”he commented.
This has led to cuts in the EU
Industry that he added is not a good sign of Malaysia's future
His experience comes from the co-founding
and built a Chinese-language news portal called TanTanNews in 2012, which was later
Acquired by Media Prima Berhad in early 2019.
“That's why we're working on it at MOPress
Combine modern creator style with digital publishers to improve the overall picture
Publishing industry, ”said Sean.
An AI powered matchmaker
Sean believes MOPress can help
Publishers save operating costs and receive high quality content on demand
creators through their marketplace, which has over 3,000 content creators
MOPress essentially enables publishers to discover and involve a large number of developers on various topics.
It's similar to a freelance platform where content creators can work remotely to accomplish publisher missions without being tied to them, relieving publishers of multiple overheads.
What a publisher's dashboard would look like / Image Credit: MOPress
The platform has an AI matching algorithm
that curates and collects relevant data from the websites and social networks of its partners
Media to find trendy keywords and stories.
With this information, they can tailor the content creator to the specific needs of the publisher. This improves the relevance and ensures a better quality of the content.
He gave the example of how his other company, TanTanNews, started reporting on the COVID-19 situation in Malaysia through the MOPress network.
"We could get full coverage and
timely updates during the COVID 19 edition when it was first announced by
Leverage the network of content creators who see the evolving stories in
Real time. "
“Not to mention that TanTanNews was able to do that
Reduce overhead and grow to 7 million page views in a month, ”he said
Experienced journalists are not the only ones
The MOPress network of writers is not just that
limited to established journalists – it can be people who just strive for it
But then how do you check the legitimacy of
their authors for quality control? How do you check whether a writer has the right?
Background and knowledge to carry out a design according to the specific requirements of a publisher
Sean replied that they do it by playing this
whole experience. "There are a few steps you have to climb to become
Professionals. It starts as a newbie and evolves into silver, gold,
Platinum and professional if you are a certified journalist, lawyer, doctor,
“With your certification you can actually
apply to jump from novice to professional status. The higher your rank, the more
Higher fee for your content costs. "
An example of a content creator's dashboard / image credit: MOPress
On the other hand, publishers are checked
via an application at MOPress before they can join the platform as a medium
Website or company.
MOPress receives a commission from each piece
of content bought on his platform in variable amounts, but Sean declined
to give an area simply to say that the higher the quality and ranking of a
Creator, the lower the commission they take.
The only content categories at the moment
Tech and F & B are available on the platform, but Sean announced that this is the case
Conduct R&D to ensure that they cover all categories across all industries.
“These categories can be seen nearby
Future as we officially launch our second series of publishers in the second quarter of 2020. "
Bottom line: Personally, I don't see a platform like MOPress that works for Vulcan Post because we have a pretty strong (and niche) brand image that we train our writers on in quality control. Therefore I believe that MOPress is suitable for much larger media publications that produce a large volume of different content every day.
- You can read about other Malaysian startups here.
Selected image source: MOPress