Blurb from the author: As someone who usually takes my power bank everywhere (even to work!), I have never found a use for these power bank rental locations that you would see at airports, train stations, or shopping centers. But recently I was shocked to find out that I might be part of the minority that always has a power bank with them.
Dylan Wong and Ng Yong Ching were serious when they set out to start Rush, a startup for Powerbank rental kiosks in 2019.
The long-time friends
made sure they did their homework and conducted a survey in the Klang Valley
Use of the phone and charging habits of the Malaysians before the start.
They learned that 56% of those surveyed did not bring portable mobile chargers on the go and asked for cables or were looking for an outlet to charge their phones.
Now 83% of them
said they are receptive to Powerbank rental services.
As tech start-up veterans with the experience of being on Grab and oBike's pioneering teams, Dylan and Yong Ching saw an opportunity to address the issue.
A future for the poor
In an interview with
Vulcan Post, Dylan shared further observations.
He noticed that
The innovation of telephone technologies today was so quick and the beginning of
5G in Malaysia would only make the problem of poor battery life worse.
According to him, the
The battery consumption of 5G phones is 2.5 times that of 4G phones.
"However, battery life
will stagnate in the next few years as this was not the case when the battery capacity was expanded
clearly "catching up" to meet the actual requirements of this new phone
Features as well as increasing usage by users, ”he emphasized.
With Rush Powerbanks,
Dylan hopes that they can improve the situation. Your power banks have one
A general voltage of 5 V, which he claimed can fully charge most phone models
just over an hour.
You can also recharge
Multiple devices at the same time because Rush Powerbanks are delivered with 3 different connections:
iOS flash cable, Android cable type B and type C.
So a pretty normal standard
Powerbank experience, aside from the fact that you don't have to bring your own
Cable out (but this can also be said for other power bank rental companies).
Competition can be
And I'm talking about others
Player, Rush faces a fairly significant competitor in the Malaysian market.
A Singaporean power bank rental company, formerly called Nomo, has since been renamed PowerNow and has expanded its services in our country.
But where I saw that
As a potential challenge, Dylan took a different perspective.
“PowerNow was there
the market for a few years, which is a very positive indicator of this
a significant market need and demand for power bank rental services, ”he said.
If more Powerbank rental service providers join, this will definitely help
Increase user confidence in the service while the industry benefits
They are on Rush's side
can have an advantage as soon as they publish their reward and advertising platform.
But with a lot of it
Dylan was still under lock and key at the moment and refused to simply share more details
To this: “Users can expect rewards related to their daily activities
and lifestyle by using only Rush Powerbanks. "
In addition to providing their
Service, the Rush team also wants to create an ecosystem where they connect theirs
Partners and users so that both parties can enjoy the benefits of Rush
as part of their business and everyday life.
"That way, Rush
Users receive special discounts / offers in all of our partners' companies, which then
contributes to customer frequency, sales and additional awareness for all of our partners. "
Achieve the right thing
Rush does not collect deposits from its users, nor does it require users to top up cash in the app.
All you have to do is register with a debit or credit card for an account in the app and then pay for each use (RM 2 for 2 hours).
Rush has had over 5,000 users since its launch in mid-December. Their target group is between 18 and 35 years old and consists of students, young working adults and people who are constantly on the go.
To increase their visibility,
The team will use direct approaches such as events and road shows on site
and by working with their partners.
Rush for an event / Photo credit: Rush
"For the next 2 years
We will double the expansion for national and international markets, ”said Dylan
"The Southeast Asian market is in the top 6 of the highest internet usage in the world, so expanding into our neighboring country will be our next strategy."
Bottom line: Frankly, I'm someone who relies heavily on power banks to keep my phone charged. It is therefore necessary to have my own power bank, which I can always take with me. I personally don't see any use for Powerbank rental services, but I can understand how there are some who could.
- You can read about other Malaysian startups here.
Selected image source: Rush