It's hard to deny that Malaysia is a foodie nation, but when it comes to steaks, this connoisseur still thinks we don't know our way around that well yet. So Mirza and his mother Idora took matters into their own hands and founded Steakmoooo at the end of March 2020.
"My goal for Steakmoooo is not only to sell steaks at an affordable price, but also to teach Malaysians how to properly eat and cook steaks at home," Mirza told the Vulcan Post.
His opinion carries some weight. Most Malaysians associate steak with a visit to a restaurant or a festive meal that you won't eat often, and a good steak is expensive, which makes it expensive for many of us to refine our taste buds.
Aware of the limitations most locals have, Mirza and his mother saw the opportunity the pandemic offered and felt compelled to make steaks more accessible.
What they bring to the table
Steakmoooo's meat comes frozen from Australia and there is a premium line of cuts that have been grain-fed, with a regular line for a mix of grain-and-grass-fed beef.
On their platform, you'll find clippings of Australian Wagyu, Premium Black Angus Loin, Premium Black Angus Tomahawk, Rib Eyes, and T-Bones. As such, the prices for these cuts are:
|Australian Wagyu||1 piece x 250 g||RM68|
|Angus sirloin||1 piece x 250 g||RM48|
|Beef fillet||2 pieces x 200 g||RM38|
|Rib eye||2 pieces x 200 g||RM48|
|T-bone||2 pieces x 330 g||RM98|
From my research on local steak cut prices, they are cheaper but not essential. While some of their cuts are a bit lower than the competition, some of them are more expensive.
For example, their rib eyes are a little more expensive than the ones sold at Jaya Grocer, but that could also be because they don't sell them at 1kg as they do at Jaya Grocer.
Their tomahawks are also more expensive than other tomahawks I've found at The Wagyu KL and Feast Market, but a little cheaper than the price at the Ava store.
Feasting with their tomahawks / Image source: Steakmoooo
That being said, their rib eyes and sirloin (angus, wagyu, etc) are generally sold a little cheaper than some butchers like Buy Meats. It should be noted, however, that these price differences may be due to the origin of the meat, supplier prices, and other factors.
Steakmoooo upgrades its service, among other things, by marinating its steak pieces for customers at no additional cost and being ready to guide them in preparing steaks at home.
Be ahead of the competition
On average, they are able to sell all of their fresh steak cuts within a week by maintaining a low inventory level and a fast replenishment rate, which also means they only need one freezer for business right now.
But they know how low the barriers to entry are to this business, so they are always on guard to stay one step ahead of their competitors including restaurants and fine dining.
More of these steak creations / Image source: Steakmoooo
So far, you have identified two different categories of fans and customers: those who are new to steak themselves and those who are steak enthusiasts. Their platform has more to offer the former as they stand out from others by becoming a steak education platform for their consumers.
On her Instagram, you can find that most of her posts have educational content such as infographics about steak cuts and how to cook steaks.
"We also guide customers by text message and phone call if they have any questions about the steaks," they said. Since this is an online business that doesn't meet customers face to face, it's a great way to foster the connection between the brand and the customers, which also builds confidence in the business and makes it more memorable.
Steak enthusiasts who already have preferences are served by Steakmoooo by allowing them to personalize their orders.
A family business
Mirza takes care of Steakmoooo's social media and curates its content, while his mother takes care of sales and operations as he is currently still studying in Canada. He is a fourth year finance student.
The man behind all the education / Photo credit: Steakmoooo
“Juggling the business of studying isn't bad because I don't deal with sales. But last year when I was back home doing classes and internships it was hard to juggle business with, ”he told Vulcan Post.
He doesn't plan on venturing into Steakmoooo full-time despite the fact that it's a lucrative business, but prefers to keep it as a side business and keep his options open. Idora doesn't work full-time at Steakmoooo either, as she focuses on running her design, advertising, and social media business.
At the moment they want to add more products and varieties of steak cuts to their menu, with cooked steak being an idea to play around with. That being said, Mirza is confident that rough cuts will continue to be her core business.
While they are selling, they also educate themselves, be it through Instagram videos, TikToks or face-to-face communication with their customers.
- You can learn more about Steakmoooo. Experienced Here.
- You can read more Malaysian startups we've covered Here.
Photo credit: Mirza and Idora, founders of Steakmoooo