While you were stuck at home this winter (and last fall, last summer, and last spring), you probably reorganized yourself a little at home. (Or at least you thought about it.)
The guru of the home organization, Marie Kondo, is launching the Container Store, a new collection of storage products based on Kondo's KonMari method.
"If anything, the pandemic has increased the importance of tidying up and organizing the house," Kondo Fortune says via email. "Your home has become your office, your school, your daycare center, your gym, everything."
The Container Store x KonMari line includes more than 100 products from sustainable sources, all of which have been designed according to Kondo's well-known theme of "making you happy", while all rooms in your home remain tidy.
“When I moved to the United States, I wanted to know about the warehouse and organization business in that country, so I went to the Container Store to do some research. I was more than impressed! "says Kondo." When I wanted to develop products, I knew that they could deliver a versatile line that was also fun. "
Marie Kondo's KonMari method has become known worldwide after the publication of several books and a successful Netflix series in 2018. Courtesy The Container Store
The range of products – including rattan wicker baskets, wall-mounted children's bookshelves, a three-tier, pull-out bamboo shelf for your kitchen spices and the light gray-tinted Calm & Clarity desktop organization set – is touted as a premium materials and touches several areas of the house, including closets, kitchen, home office and children's play areas, while complimenting a variety of styles and the already existing aesthetics of the home.
"I've learned over the years that people like different designs and have different tastes. So it was important that this collaboration offered variety but was made with high-quality materials," says Kondo. “I'm also delighted that we were able to incorporate some aspects of my Japanese heritage into the collaboration. For example, the Shoji collection was inspired by the grilles on traditional Japanese room dividers. These bamboo organizers are both functional and elegant, just like traditional shoji. "
The Container Store x KonMari collection includes more than 130 products designed for storage in several areas of the home, including closets, kitchens, home offices and children's rooms. Courtesy The Container Store
Kondo says she is particularly interested in the Hikidashi storage boxes for keeping clothes tidy in drawers, which she describes as the "ultimate storage solution."
“We tested many sizes until we found the optimal dimensions and configurations for drawers and cabinets,” explains Kondo. "They are made of strong and sustainable paper and are perfect for organizing your clothes, accessories and your most valuable items."
One of Kondo's most popular home organization methods is keeping your shirts tidy in a drawer. Courtesy The Container Store
While Kondo has achieved tremendous success and popularity through her books, household products, and the hit Netflix series Tidying Up With Marie Kondo, the expansion of her brand through consumer goods has not gone without criticism. One of the pillars of their method of organizing is to clean up the mess and throw away what you don't need – or what doesn't make you happy. That someone who built their brand on the idea of destroying your life and home would then sell you more things may seem counterintuitive to some.
But Kondo has stressed that the decision to throw something away or not is subjective and that it is not always about getting rid of everything you may have in excess (see The Books Controversy), but maybe giving it a new life.
The Container Store x KonMari line consists of high-quality materials such as bamboo, ceramics and recycling
Fiberboard and wood certified
from the Forest Stewardship Council. Courtesy The Container Store
The debut collaboration with the Container Store – also a popular retailer that hosts another Netflix interior design series, The Home Edit – follows a little over a year after the release of Kondo's curated KonMari e-commerce store, the Higher Features -end offers products that are organized by activity (compared to a division by rooms), such as B. Dinner parties, bath routines, aromatherapy and cleansing rituals.
The collection will be available from this month on the website of the container store and at the stationary locations that are currently open nationwide.
"I hope the items in my collaboration with the Container Store will keep people's valuable items safe for years," says Kondo. "Also, there's no better time to clean up than at the beginning of a new year. So I wanted to make sure we had the right storage and organization tools so people can get their jobs done."
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