The U.S.-based food subscription startup, MealPal, made its Singapore debut last July and offered lunch and dinner in various restaurants and restaurants at a fraction of the price.
MealPal announced that it had over 250 F&B partners, including Teppei Syokudo, The Soup Spoon, Wafuken, Crave, YOLO, wheat and dealers from Amoy Street Food Center, Maxwell Food Center and Lau Pa Sat.
Today (February 17th) it was announced that this is the case expanded its Hawker options to include stalls at the Market Street Interim Food Center, Tanjong Pagar Plaza Market and Timbre +A total of around 50 street vendors were brought on board the platform.
After UNESCO's nomination of Hawker culture in Singapore last year, MealPal said that locals should maintain the culture of visiting a Hawker center.
"We have the largest selection of street vendors and restaurants to choose from and (users) now have the flexibility to order (from) more street vendors or more restaurants as they wish," said Paul Clifford, General Manager of MealPal for Singapore and Asian -pacific space.
ClassPass for food?
MealPal is also changing its business model to a Flexi credit plan that offers meals at different loan prices instead of a fixed price.
In essence, it works just like ClassPass – subscribers can buy a pack of credits to reserve meals.
There are two types of plans: 75 credits for S $ 99 / month or 125 credits for S $ 155 / month.
Unused meal credits can be carried over to the following month This way, they do not lose any further savings. This means that subscribers can have the flexibility to skip certain meals when, for example, a team lunch or dinner is due.
Spinach soup at the Amoy Street Food Center / Photo credit: Miss Tam Chiak
Each meal varies between 2 and 10 credits, For example, you can get fried kway teow, spinach seafood soup, or duck rice with 2 credits.
With 10 credits you get a roasted salmon steak with quinoa and roasted pumpkin from Kith Cafe.
According to MealPal Customers can "save up to 50% on every order".
With the flexibility of credits, customers can confuse Hawker and restaurant options, You can even use MealPal to get a full month of Hawker meals if you wish – this will maximize the plan by taking more meals out of it.
To put things in perspective: If a user who has the S $ 99 plan always chooses a 2-credit meal, he can get 37 meals a month.
How it works
MealPal's service is currently Available in four business centers in Singapore, namely Buona Vista, CBD, Novena and Orchard,
Subscribers only have to select a menu from the restaurants available online and pick up their order at the respective point of sale.
Users can pick up their meals without standing in line / Photo credit: MealPal
It's a quick take-and-go process – Users can skip the queueThis saves time for busy professionals.
When asked if they have plans to introduce food delivery soon, Paul said they currently have no such plans in the pipeline.
"By continuing to consolidate restaurant orders into a single dish per day, these savings in labor costs and other cost efficiencies in the restaurant can be passed on to our customers, giving them fantastic food at a much lower price than normal retail prices," said he added.
MealPal not only benefits subscribers, it also helps F&B retailers to increase sales by connecting them with new customers, optimizing operations and reducing costs at the same time.
According to Paul, Singapore is MealPal's fastest growing market to date.
As Singapore has been widely accepted since its inception, "expanding the range of restaurants that can work with MealPal with the new credit plans will only increase this growth," he added.
Selected image source: MealPal