While there is an increasing trend for ecommerce sellers to show up on sites like Poptron and Instagram with original creations, there are sellers who choose the opposite.
These types of ecommerce sellers typically resell a company's items to end users. You can act as a dropshipper, retailer or agent – essentially a reseller.
Resellers make it much easier for companies to expand the reach of their brand into new markets so that more people can access their products. One startup looking to improve this process is Ejenkita, a SaaS platform that helps companies connect, recruit, and transact with resellers across Malaysia.
More than a management platform
The turning point in the development of Ejenkita came from co-founders Zariff Aziz and Faris Malik, who noticed the difficulty other resellers had in finding the right product and brand to resell. Individuals exposed to resale opportunities have not been able to compare all of the options available in order to make the best choice for themselves.
It was also a challenge for companies that needed to invest in targeted marketing / display ads to turn audiences into resellers.
"This is an expensive task as applying resellers are unlikely to be the right candidates for the company for a number of reasons, such as lack of passion in selling the brand or product," the team explained.
Therefore, Ejenkita's platform aims to provide both parties with visibility and accessibility to available opportunities by making information such as brand choice, products to sell, management team, industry, and more easy to find.
Some of the destinations of Ejenkita / Photo credit: Ejenkita
This is one way that Ejenkita is hoping to stand out as it is currently hard to find a local website that acts as a proper "directory" of businesses for resellers to choose who to work with.
Ejenkita also has a reseller management system, but that's not what is interesting about them as names like Ejen2u and Firesell already do as such.
Ejenkita claims to be different even in the monetization method, which does not charge any setup or subscription fees for using the service. Instead, sellers are charged a 2% commission for every transaction on the platform, a method also used by Ordersini to lower the barrier to entry for users.
Discouraging pyramid schemes
Zariff and Faris are working on Ejenkita / Image source: Ejenkita
Since the platform can be used free of charge – without the transactions made – I discovered a weakness in relation to Zariff in how this can open up aspiring resellers to malicious pyramid schemes and their recruiters.
He assured: “Pyramid programs usually make their living with recruitment fees. To ensure this doesn't happen on Ejenkita, we will make sure that companies make their money from actually selling physical products. "
The team added that Ejenkita will also post guidelines on the website to warn users of pyramid schemes and enforce community rules that must be followed.
Starting with popular market segments
Although Ejenkita is not currently available to the public, Ejenkita has set out its roadmap on the website, stating that the first official version will be released in the third quarter of 2021 for the F&B (snacks) and beauty market.
“The products in these two markets are relatively straightforward, sell quickly and have high potential for recurring purchases. These criteria would allow us to carefully test the commercial aspect of Ejenkita while delivering a great experience to our resellers, ”Zariff and Faris told Vulcan Post.
With a focus on these two popular segments, the platform could be just on track with its goal of reaching 10,000 active users with a gross merchandise value of RM 40 million (GMV) by the end of 2022.
In the short term, the team is focused on getting its Minimum Viable Product (MVP) just before launch by September this year.
"Our long-term vision is to build a strong, community-driven platform that helps normal people earn a living by reselling – not only in Malaysia, but also in neighboring countries," the team introduced itself.
- You can find out more about Ejenkita here.
- You can find out more about other Malaysian startups we've covered here.
Photo credit: Zariff Aziz and Faris Malik, co-founders of Ejenkita