The more expensive the food, the smaller it can be on your plate. This would be a familiar experience for those who like to eat well.
Sometimes these meals barely fill you up, but they come in small portions because the ingredients can be so expensive. Plus, good food is more about the experience: dressing up, being served, and enjoying the intricate flavors of food than just filling your stomach.
Food In Cup Sizes (FICS) was started by a mother and son who wanted to serve bite-sized, fine meals in taco cups.
Bring fine dining to picnics
"It started when my mom made a taco mug for the family afternoon snack one afternoon, which got a lot of attention on Instagram," the founders of FICS shared with Vulcan Post.
At first they had made these taco cups just for their friends to try, but they got more orders and eventually it turned into a fun weekend for them during the MCO.
A close up of her eating in cups / Photo credit: Eating in cup sizes
"It's great for picnics and events. If you make a box yourself it can be considered a meal. However, you can also share it with your friends and family. Bite-sized food just makes it easier to share," they explained.
Neither of them have professional culinary experience, but they are Hell & # 39; s Kitchen and MasterChef enthusiasts. “The gourmet aspect of our food is based on the techniques we use. The type of food we want to serve is not like a food truck. For example, our apple is crumbling. This is fancy stuff. "
Chicken is seared, apples are boiled, and pizza sauces are slowly cooked as part of their process. While your food is quick to consume, the care and time that goes into each taco cup is sufficient.
During the production of their apple crumble cups (left) and pizza cups (right) / Photo credit: Food In Cup Sizes
One thing they struggle with is lengthening the crispness of their cups so they don't get drenched quickly when their customers have them. Again, this took almost a whole month just for research and development on the bowls and various preparation methods.
After all, slow baking over low heat and a little oil at the bottom of the mug was the solution to keeping these mugs crispy for a long time.
Now they've managed to keep their cups crispy for 1.5 hours starting at 5 minutes, but they would still advise their customers to consume them ASAP.
FICS only started in January of this year and it currently receives an average of 30 orders per month, the majority of which are B2C orders.
So far, they have 3 types of food in cups that you can choose from, namely the taco cup (their best seller), the pizza cup, and the apple crumble cup. In each of their mugs you will find the following:
|Taco||Chicken, lettuce, tomatoes, onions, cheese, red cabbage and sour cream.|
|Pizza||Homemade marinara sauce, cheddar cheese, mozzarella and chicken.|
|Crumbled apple||Apples, cinnamon and oats.|
Each box comes with 6 cups and costs RM19 per box. They are currently shipping to the Bukit Bintang and Lembah Pantai areas in Kuala Lumpur and the Petaling and Klang districts in Selangor.
On busy weekends, they're stacked with orders / Image Credit: Food In Cup Sizes
A race against time for freshness
Since there are a lot of fresh ingredients that are part of their cups, you cannot prepare these cups days in advance. Hence, they are always working on a time crisis (no pun intended) to get fresh food and prepare the food themselves in cups on the day of delivery.
"We will marinate and prepare the meat the day before to ensure that the meat is marinated for at least 24 hours. On delivery day, we bake the shells in the oven over low heat."
"In addition, we prepare the greens, the sauce and the side dish for these cups. Once everything is done, we will put the ingredients together and bring them out for delivery," they told Vulcan Post.
Bring fine dining to the picnic mat / Image credit: Food In Cup Sizes
Delivery is another time crisis for them to keep freshness again. Therefore, they will do their best to deliver the cups themselves within 30 minutes of making them.
Hoping to serve their food as finger food or appetizer at weddings or events, the FICS mother-son duo are keen to explore catering, delivery to restaurants and cafes, and other B2B transactions.
These taco cups certainly seem to go well with catering purposes, as my first impression of them was also that they would make great appetizers for fancy parties. While none of the elements that FICS integrates into the cups are new, it is the combination of fine dining and taco cups that makes the range an eye-catcher.
- You can learn more about Food In Cup Sizes Here.
- You can read more articles on F&B that we covered Here.
Selected image source: Founder of Food In Cup Sizes