For many years, the Great Singapore Sale (GSS) has been a highly anticipated event for shopaholics and Singaporeans trying to get a bang for their buck.
Despite the Covid 19 pandemic, sales will continue this year – the bottom line of the retail event will be practically the first time in 26 years.
It is part of the Singapore Tourism Board (STB), Enterprise Singapore and Sentosa Development Corporation (SDC) SingaporeoRediscovers campaign of S $ 45 million.
The campaign aims to boost lifestyle and tourism in Singapore following the slowing demand this year.
eGSS: shop. Victory. Experience
Photo credit: MediaOne Marketing
This year the annual sale is called “eGSS: Shop. Victory. Experience ”, with which local retailers are to be supported in the introduction of digitization.
800 brands from different industries will take part in the one-month event from September 9 to October 10.
The GSS is organized by the Singapore Retailers Association (SRA) in collaboration with the Association of Singapore Attractions (ASA), the Singapore Furniture Industries Council (SFIC) and the Textiles and Fashion Federation (TaFF).
Before the announcement of the virtual GSS, the SRA had announced in May that the sale would be canceled due to the Covid 19 pandemic.
SRA's managing director, Rose Tong, said the sale was brought back due to the "high demand from retailers" who felt that "something was missing".
What to expect
Sales are handled through SRA's GoSpree app, which consolidates retailers' products and offers.
Technologies like virtual and augmented reality will come into play to provide a more lifelike experience when viewing products.
Customers can expect to get daily deals in different categories like F&B, hotels, retail and attractions. The platform will also host interactive games where buyers can win prizes.
There will also be side events such as virtual workshops and live streaming on Facebook with popular influencers.
The GoSpree platform will go live on July 28th.
Selected image source: Mittelweg