Blurb from the author: When I think of an online platform that lists brick-and-mortar retailers, I immediately think of e-commerce: "You help these companies to establish an online presence and sell online, right?" But I've learned that this may not always be the case.
Shop Hubby is a little different from most online platforms that you know have dealer lists.
Co-founder 2 years ago
KJ and Aries had the same vision to create a platform that traditionally helps
stationary shops go online.
But here's the thing – this
Traders would not actually sell anything on the platform.
To her surprise
However, the acceptance rate of such a solution has been quite high over time
knocking on the doors of shops to put their service down.
Within their first 3
For months they successfully procured their first 50 stores and were able to open them
her first round of financing as well as working with a prominent app
Developers to build their app and website.
Today they have 350
local businesses on board, and Shop Hubby works with over 50 influencers
Campaign to revitalize these local businesses.
Business means rejuvenating their business models by putting them online and online
Reach customers not only in their operating areas, but also in other areas
Regions and states too, ”KJ told Vulcan Post.
undoubtedly added value to the business of a physical business, he admitted. "However,
Going online doesn't necessarily mean you have to sell online because what
Our goal is to turn the online population into a walk-in shop
The Shop Hubby team with the shop owners from Kasel Sports / Image Credit: Shop Hubby
Accessibility is the main thing that Shop Hubby wants to address for these shops. It is
Rarely that you would learn about a physical store's promotions and offers if it weren't
have social media, a platform like Shop Hubby's that clearly lists
Shops by category and offers offer a solution for both customers
"There are currently
No such app on the market that can integrate all local businesses into the market
nearby and to help local shops reach buyers, be they locals or
Tourists, ”added KJ.
From a consumer
Shop Hubby's platform behaves like a GPS or some kind of map with additional information
in stores, e.g. B. What they sell and what types of offers they have
You can sort the shop
Offers in 3 categories: discounts, category (furniture, electronics,
optically etc.) and according to driving style (driving, walking or public transport).
I think there are others like me
there who still prefer to go to a physical store and buy a product with them
Cash, and it's people like us who are likely to be Shop Hubby's target customers.
When it comes to
In e-commerce, it is much easier to keep track of how good a retailer's sales are
On the other hand, KJ
said Shop Hubby simply offers the needs and formula in terms of
Marketing for brick-and-mortar shops, but the shops have to make an effort
Also sustainably increase sales.
Shop Hubby is tracking them
Metrics of each shop's online presence across post reach, engagement and live video
According to KJ, theirs
Social media consistently has a reach of 300,000 posts and approximately 5,000
Mobile app users now.
To increase pedestrian traffic,
They also offer customers a daily incentive of RM5 to get out of there and
Support local businesses.
Shops that register
With Shop Hubby, you pay a fee of just RM900 per year to access services like Professional
Photographers, videographers, influencers and social media boostings.
Some of Shop Hubby's ongoing services / Photo credit: Shop Hubby
"Our business model is
not capitalize our profits like any other social media marketing
fixed, but to integrate them all into our app in no time
Period, ”said KJ.
The speed at
Reaching the shopkeepers on board remains one of the team's biggest
Traders are usually
persistent, KJ said, and that means they have to spend a lot of time doing it
the floor that informs them of the benefits of working with Shop Hubby.
Then this increases the
Problem of lack of manpower to do this on a larger scale. While KJ is grateful
He is aware of their existing team structure that they will need more
Talents to join them before they can continue to grow.
The plan for the predictable
In the future it will be to expand and adapt their activities across different states
different plans for each business in different areas.
So that every shop
KJ believes that it can maintain its competitiveness and relevance in the future.
Bottom line: I can see that Shop Hubby's solution is popular with older shop owners who don't quite believe in e-commerce yet. One thing that could improve the experience of using the platform for consumers would be a rating / rating system so that consumers don't need to have both the app and Google open to review the rating. This could also create immediate trust in buyers.
- More information about other Malaysian startups can be found here.
Selected image source: Shop Hubby