It was a hot minute
since I was in secondary school, but I still remember those days of reluctance
need to revise my weak issues.
Not to mention it
Audit books were expensive, so I was forced to buy one of them every time
Teacher, I would either hardly use it or easily scribble into it with one
Pencil (so that I can erase my doodles and possibly sell the book to someone
It just always seemed that way
a waste of buying physical audit books that would only last for a year or more
second, because the way they were structured was based on predictions about what would happen
come out in national exams this year.
Many children probably
share my feeling and parents who have to make ends meet can meet
struggle to buy new audit books every 6 months for 11 years
Children's school life.
Recognizing that there was a market niche that they could possibly fill, Kevin and CK founded WahEasy as a solution for students, their parents, and teachers.
A moment from
It all started in
At the beginning of December 2018 with the visit of Kevin and CK in a large book store. To their
Surprise, there was a long line of parents queuing up to buy audit books
and exercise sheets.
It turned out that there was a massive sale of books. Kevin didn't want to wait 45 minutes to buy a pen and was about to leave when CK pointed out something.
CK comes from an apprenticeship
Industry background and founded his own learning and education center in Penang,
so he was aware of the current curriculum.
And that turned out to be the case
Most of the learning materials in this bookstore were already out of date and
irrelevant, but here all these parents were not aware of it and willing to spend money
Money for them.
I try to look at them
Kevin said, "At least the authors make money, don't they? It's kind of good
for the industry. More purchases lead to more income and more innovation
and better content from the authors. "
But what CK said
Answer shocked him. "Kevin, I know a lot of teachers who write for many publishers.
The truth is they get paid peanuts these days. And more than 99% of the teachers in
Malaysia doesn't even have the ability to publish a book! "
On the way Market Validation / Image Credit: WahEasy
They knew that at the time
They had to do something about this whole situation, so they put together CKs
Experience in the education industry and Kevin's knowledge of online sales
(He is the director of a company that sells marine equipment worldwide via the Internet
Internet) and started digging into the market and looking for confirmation from the parents
came up with the current idea that is WahEasy and it was officially introduced in
WahEasy benefits 3 groups of people: students aged 6 to 17, parents and teachers.
Students can receive courses that curate real exam papers from the past and provide them for free, or they can opt for a paid course with access to patented content, feedback on the teacher's homework behind the course, and tips and techniques, the teachers would not publish for free.
As for parents, so
Benefit from the fact that you don't have to buy expensive and outdated learning materials.
Teacher on the other hand
Hand, can earn a 50% share of the passive income by listing a course on WahEasy.
"If it's high quality
Course that has attraction will bring the teacher as steady income
WahEasy is responsible for all online marketing and advertising
Cost, text creation, and even customer requests, ”Kevin told Vulcan Post.
Some examples of courses on WahEasy
When it comes to such serious things as educating a child, a parent would have doubts about how legitimate the third-party courses are.
Before approving a
Listing, WahEasy has an internal panel that shows the teacher and the
Courses they offer to make sure the material you submit is there
Line with the right curriculum.
"We also have one
transparent review and feedback system for customers that helps us
a certain level of standard and quality, ”said Kevin.
There is always more
One of the advantages of the WahEasy platform is that teachers and students can still interact no matter where they are.
Kevin gave us the example
from some East Malaysian students who signed up for a course from a top BM tutor
"In this case it is
The course is designed to help a native Chinese speaker improve their BM Karangan
with Cikgu Lee's patented techniques and secrets. Based on thousands of
A Sarawakian would have no access to this content kilometers away
otherwise, ”he explained.
While WahEasy's current focus is on learning materials, Kevin announced that they are excited to launch a subscription feature called "Classes" in March.
"Classes" enable everyone
subscribe to a teacher and the teacher can provide everything from life
Classes for unique video content for these subscribers. You can imagine that as
Patreon for Teachers, where we generate predictable, recurring online earnings
for teachers. "
The WahEasy team / Photo credit: WahEasy
As for WahEasys own
Revenue sources, they take a 50% profit sharing from each paid course sold.
However, Kevin foresees further monetization opportunities in the future and says: "Ultimately, we are building a one-stop platform for learning and at the same time aiming for a strongly undersupplied niche in a demonstrably profitable market."
In the following months,
The WahEasy team will work on promoting holistic training through introduction
more soft skills courses, expansion of the target group and creation
better use of the valuable data they collect.
"Exciting times ahead!" Kevin concluded.
- Read more about what we wrote about education here.
Selected image source: WahEasy